Hilton Worldwide signed a management agreement with SM Hotels and Conventions Corporation, a subsidiary of SM Investment Corporation, to manage Conrad Manila in the Philippines’ capital city, Manila.
Scheduled
to open in mid 2015, the 350-room Conrad Manila is the first Conrad
Hotels & Resorts branded property in the Philippines, and will be
located along the Manila Bay front and in the heart of the 42-hectare
SM Bay City development – home to the fourth largest shopping mall
in the world.
“We
are extremely pleased to be introducing the Conrad brand’s uniquely
intuitive service and personalized experiences to the Philippines
which has such a well-deserved reputation for hospitality,” said
John T.A. Vanderslice, global head of luxury and lifestyle brands for
Hilton Worldwide. “In keeping with the spirit of the more than 20
Conrad Hotels & Resorts operating around the globe, Conrad Manila
will represent a destination for a new generation of smart luxury
travelers for whom life, business and pleasure seamlessly intersect –
people who know that the greatest luxury is the luxury of being
yourself.”
“Manila
is the primary gateway to the many islands and tourist destinations
in the Philippines and with a population of 11.8 million, the city is
the political, economic, social and cultural center of the country.
Today’s announcement illustrates our continued commitment to expand
our footprint in the Philippines and is a significant milestone for
us as it marks the entry of our luxury brand, Conrad Hotels &
Resorts, into this dynamic city. With a strong partner like SM Hotels
and Conventions Corporation, who has vast experience in real estate
and hotel development, we are extremely confident that Conrad Manila
will deliver exceptional service and bespoke luxury experiences in
the country,” said Martin Rinck, president, Asia Pacific, Hilton
Worldwide.
Located
at Seaside Boulevard, Pasay City in Metro Manila and well connected
to major roads leading to the primary downtown locations, Conrad
Manila is three kilometers from Ninoy Aquino International Airport
and six kilometers from Makati Central Business District (CBD) area.
The hotel is beside the SM Mall of Asia, the fourth largest shopping
mall in the world that attracts close to 200,000 visitors daily. It
also sits adjacent to the SMX Convention and Exhibition Center, The
Arena - a 16,000 seating stadium, and is in close proximity to the
MetroStar Ferry Terminal.
The
8-storey Conrad Manila will incorporate two levels of retail and
entertainment facilities on ground level. The luxury property which
will offer a unique view of the famed Manila Bay sunset will also
house one all-day dining restaurant, two specialty restaurants, a bar
and lobby lounge. It will also have a business center, a fitness
club, a swimming pool, a spa, a 1,446 square meter ballroom and other
function and meeting spaces as well as a car park.
Metro
Manila is the business hub of the Philippines and is currently
enjoying robust economic and tourism growth. The Ninoy Aquino
International Airport hosts both international and domestic flights,
and is the country’s busiest airport handling over 31.5 million
passengers in 2012.