New ATTA study explores Europe’s $464 billion adventure travel market

 

New research from the Adventure Travel Trade Association (ATTA) indicates that 73% of international outbound travellers from Europe are considered “open to adventure”, representing an estimated $464 billion market.

How Italy Access Advisory Makes Investing In Italy’s Hospitality Industry Easier Than Ever

 

Italy Access Advisory (IAA) has been launched to assist international investors looking to invest in Italian hospitality with the help of a new business collaboration between Chris Henry at Majestic Hospitality and Christian Scali of LV Toscana SRL.

Adobe Joins Coris, Activ,Travel, Abtour, Sicily And More To Shine At WTM Latin America 2026, Unveiling Innovative Solutions to Boost Global Tourism

 

The travel world is gearing up for one of the most significant business‑to‑business (B2B) showcase events of the year as WTM Latin America announces its 2026 edition, taking place from 14 to 16 April 2026 at Expo Center Norte, São Paulo, Brazil.

Ireland Tour + Thailand LGBTQ+ Guide

 

CELEBRATE WORLD PRIDE This year’s World Pride is even more important than you think. It’s not just a chance to celebrate our community in the face of growing anti-LGBTQ+ rhetoric. World Pride in Amsterdam marks an important queer rights anniversary and is a chance to reflect on how far we’ve gone. (And to party, of course.)

SAS enters strategic partnership with 3

 

SAS and 3 are entering into a new commercial partnership that brings together global operational connectivity and improved passenger experience. As part of the agreement, 3 will manage SAS’ worldwide operational mobile communication and will enable free access on SAS aircraft equipped with Starlink for EuroBonus members and customers of 3.

Major milestone in Lufthansa Group integration of ITA Airways joining the loyalty program Miles & More

 Starting 1 April, Miles & More will become the official loyalty program of ITA Airways. The Lufthansa Group's frequent flyer program will then be open to all passengers of the Italian airline. They will gain access to a global partner network with exclusive rewards and services upon registration with Miles & More. This new collaboration between Miles & More and ITA Airways is a major milestone in the integration of ITA Airways into the Lufthansa Group.

Breeze Airways Joins Alaska Air Group,Delta Air Lines, United Airlines And More To Shine At Digital Travel Connect US 2026 – Discover How These Global Powerhouses Are Revolutionizing Tourism and What It Means for Future Travelers

 

Digital Travel Connect US 2026 is set to take place in San Diego, California, from March 23–25, 2026, at the Rancho Bernardo Inn. This exclusive, invite-only event will bring together over 65 senior executives from leading global brands in the travel, hospitality, and technology sectors. The event promises groundbreaking insights into digital innovation, customer experience, artificial intelligence (AI), and data-powered solutions. It will offer high-level discussions, networking opportunities, and workshops for executives to explore digital transformation and the future of AI in the travel industry. It is expected to be a game-changing milestone for the travel tech, tourism, and marketing industries, providing essential knowledge on how to stay competitive and leverage AI-driven solutions for operational efficiency and customer engagement.

RYANAIR ANNOUNCES £40M EXPANSION AT PRESTWICK MAINTENANCE FACILITY 450 HIGHLY SKILLED ENGINEER & MECHANIC JOBS, INCLUDING 60 APPRENTICESHIP ROLES

 

Ryanair, Europe’s No.1 airline, today (Fri, 20 Mar) announced a £40M expansion of its maintenance facility at Prestwick Airport, which will see the construction of a new 11,938 sqm 4-bay heavy maintenance hangar and additional component workshops.

Discover the Wonders of Asia

 

Asia is a continent of extraordinary contrasts, where ancient traditions and remarkable landscapes reveal themselves at every turn. Sit down to a generous home-cooked meal in Uzbekistan, where the warm scent of freshly baked bread, and traditional dish plov, fills the room. Venture quietly into Ranthambore National Park, listening to the canopy fall still as the elusive Bengal tiger moves through the undergrowth, or marvel at the terraced rice paddies of Bali, where emerald, green fields cascade down volcanic hillsides.

News in Brief

 

Why accessibility is a competitive edge

Digital accessibility is about more than avoiding lawsuits—it's a growth lever.

In fact, 89% of professionals say accessibility is a competitive advantage, according to our latest State of Digital Accessibility Report.

Based on a survey of 1,600+ digital experience professionals across markets and industries, this report reveals key trends in how businesses are approaching web, mobile, and software accessibility—and the results they’re achieving.