Small
hotels represent about half of the hotels in Expedia’s direct
global inventory.
By
working with Expedia, small and independent hotels gain exposure to
the more than 50 million travelers that visit Expedia group travel
sites each month, which includes more than 140 branded sites in 70
countries; Egencia®, serving business travelers in 54 countries;
leading discount
travel site Hotwire®; as well as Expedia®
Affiliate Network, which powers travel bookings for more than ten
thousand affiliate websites.
Moreover,
Expedia exposes hotel partners on more than 135 mobile booking sites
around the world, through its mobile apps, which have been downloaded
more than 20 million times by consumers in more than 220 countries
and territories at a rate of 40 downloads per minute. Hotel partners
also benefit from exposure resulting from Expedia Inc.’s sizeable
strategic marketing investment, which totaled $1.5 billion in 2011.
These investments reap big rewards for small hotels.
In
the Caribbean, for example, small hotels make up more than half of
Expedia’s Caribbean portfolio and 74 percent of all 2012 Caribbean
acquisitions.
"Expedia
changed the landscape of the travel business. They pay as much
attention to smaller properties like ours as they do to the bigger
hotels. Expedia understands our market, their platform support us and
other boutique hotels in reaching our target audience,” said
Sabrina Absera, general manager of Samsara & Legends Resorts,
located in Negril, Jamaica. “The most innovative tool from Expedia
is the extranet, which allows us to control the parameters of our
product in real time.”
“Expedia
is proud to have a long-standing relationship with hotel partners of
all sizes around the world. By working with the Expedia group, small
hotels are benefit from unmatched access to a world-wide market,
expert advice at local level and a large marketing investment aimed
to drive traffic and visibility to their brands,” said Demetrius
Canton, director, market management for the Caribbean. “We strongly
believe that our growing relationships with such a large number of
properties are a testament to our trusted capabilities.”
“Expedia
has allowed Graycliff Hotel to go to the next level due to the
exposure and rate strategy that we have secured via the relationship
with the company,” said Roberta Garzaroli, director of public
relations for Graycliff Hotel & Restaurant. “We appreciate
their partnership and what the brand represents for us.”
