The project builds upon insights gained from "AIDA Evolution"—the most extensive fleet modernization program in the company’s history. Since the program’s inception in early 2025, AIDA has been working with Oceancircle GmbH to implement circular economy strategies for ship interiors. Discarded carpets, curtains, and canopy fabrics are being repurposed for new applications—most notably as underlayment for new carpeting installed on board. Furthermore,
In collaboration with Futouris e.V., Oceancircle
GmbH, and the Fraunhofer Institute for Environmental, Safety, and Energy Technology (UMSICHT), AIDA Cruises is developing a project titled "Rethinking Recycling Cycles in the Cruise Industry." The objective is to scientifically evaluate existing circular economy measures regarding ship interiors, identify further potential, and develop practical approaches for the cruise sector.
The project builds upon insights gained from "AIDA Evolution"—the most extensive fleet modernization program in the company’s history. Since the program’s launch in early 2025, AIDA has been working with Oceancircle GmbH to implement circular economy strategies for ship interiors. Discarded carpets, curtains, and canopy fabrics are being repurposed for new applications—most notably as underlayment for new carpeting on board. Furthermore, the company has begun using 100% recyclable carpeting, specifically designed for future material recovery.
"For us, the circular economy is a vital approach to keeping resources in the usage cycle for as long as possible and finding meaningful new purposes for materials after their initial use. The 'AIDA Evolution' program provides a unique opportunity to test new solutions in a real-world environment. This joint project enables us to systematically explore and scientifically assess additional possibilities," says Dirk Inger, Senior Vice President of Sustainability at AIDA Cruises.
The new project involves a scientific examination of existing approaches to carpet recycling—with a view to potentially extending this to other materials—and an assessment of their environmental impacts. Subsequently, the project partners will analyze the material and substance flows within ship interiors to identify further opportunities for reuse, refurbishment, and recycling.
"With this project, we aim not only to explore and further develop concrete circular economy approaches for ship interiors but also—crucially—to ensure that the insights gained are made accessible to the entire industry. To this end, we will derive actionable recommendations for cruise lines, evaluate their applicability to the hotel sector, and consolidate our findings into a practical industry guide," says Swantje Lehners, Managing Director of Futouris e.V.
Each project partner contributes their specific expertise: Fraunhofer UMSICHT provides scientific support through life cycle assessments, material flow analyses, and stakeholder engagement. Oceancircle GmbH brings experience from circular economy initiatives already put into practice. Futouris e.V. coordinates the project, focusing on knowledge transfer to the tourism industry, while AIDA Cruises contributes insights gained from ship operations and fleet modernization.
Tags: Swantje Lehners, Futouris e.V. Dirk Inger AIDA Cruises
