The refurbishment combines Italian design, updated lighting and a revised layout to improve how guests use the hotel’s communal spaces. It also positions the property as a meeting place for local residents and visitors.
Through the project, Starhotels continues its focus on integrating Italian craftsmanship, design and personalised hospitality within its Collezione portfolio.
Redesigned lobby and reception introduce contemporary Italian design
The renovated lobby and reception feature brighter interiors, warmer tones and a contemporary approach to materials and furnishings.
Gold remains a central element of Rosa Grand’s decorative identity, appearing through updated finishes, reflections and carefully planned lighting.
Hall
Lighting plays an important role in defining architectural features and highlighting the materials throughout the redesigned spaces. The scheme creates different atmospheres as natural light and guest activity change during the day.
The revised layout introduces a more open environment, balancing the hotel’s established identity with greater comfort and flexibility.
Furniture and decorative accessories reflect the hotel’s connection with Italian design culture. The project includes pieces from recognised design companies such as Molteni and Artemest.
The refurbishment also reflects Starhotels’ commitment to Italian craftsmanship through its La Grande Bellezza – The Dream Factory initiative.
This programme supports contemporary Italian artisans and promotes traditional craftsmanship through collaborations with designers and hospitality projects.
Beyond the physical refurbishment, Rosa Grand has maintained its focus on concierge services and personalised destination experiences.
All hotel concierges belong to Les Clefs d’Or, the international professional association of hotel concierges. The concierge team provides tailored itineraries, local recommendations and assistance for guests interested in exploring Milan beyond its principal attractions.
Grand Lounge & Bar becomes a central social space
The refurbishment introduces a redesigned Grand Lounge & Bar, positioning it as a central meeting place within the hotel.
The updated interior features clean architectural lines, warm finishes and gold detailing. A new bar counter serves as the focal point, defining the layout and supporting different social activities.
The space accommodates a range of uses, from morning meetings and informal working sessions to afternoon breaks and evening aperitivo.
Grand Lounge & Bar
Its design reflects Milan’s established social traditions, particularly the role of aperitivo within the city’s hospitality culture. Importantly, the Grand Lounge & Bar welcomes both hotel guests and external visitors, extending its role beyond traditional hotel operations.
Among the bespoke decorative elements is an oval ceiling installation designed by Marta Cortese and produced by Jannelli & Volpi.
The installation introduces additional colour, texture and craftsmanship into the interior design. Adjacent to the bar, a library provides another setting for reading, conversation, meetings and individual work. This area complements the lounge by accommodating guests seeking quieter surroundings without leaving the hotel’s shared spaces.
Together, the redesigned bar and library support different activities throughout the day, reflecting changing expectations for urban hotel environments.
Personalised service remains central to the guest experience
Alongside its investment in interior design, Rosa Grand Milano continues to emphasise personalised service and direct guest relationships The hotel considers its employees central to the experience, particularly through individual attention, local expertise and consistent service standards.
Marco Pratolongo, General Manager of Rosa Grand Milano – Starhotels Collezione, explained the approach behind the refurbishment: “A hotel evolves when it embraces change while remaining true to its identity. With this project, we wanted to bring Rosa Grand’s spaces even closer to the way people experience Milan today: open, dynamic settings that respond to different moments and needs. Above all, however, it is our people, with their ability to listen, welcome and build genuine relationships, who make the experience truly meaningful. We see the future of Rosa Grand in this balance between continuity and evolution.”
The refurbishment reflects the property’s efforts to adapt its facilities while maintaining its established hospitality identity.
Rather than focusing exclusively on overnight accommodation, the hotel is developing shared spaces that serve multiple guest and visitor needs.
Refurbishment strengthens Rosa Grand Milano’s urban hospitality offering
The investment reflects a broader hospitality approach that places greater emphasis on flexible communal areas within city-centre hotels.
At Rosa Grand Milano, the redesigned public spaces combine traditional reception functions with opportunities for meetings, socialising and informal work.
The Grand Lounge & Bar also provides a hospitality venue accessible to Milan residents, expanding the property’s relationship with its surrounding neighbourhood. Meanwhile, the integration of Italian furniture, decorative craftsmanship and contemporary design reinforces the hotel’s local identity.
The refurbishment does not involve any announced changes to the hotel’s accommodation capacity or room inventory. Instead, the project focuses on updating existing shared facilities and enhancing their use throughout the guest journey.
With the completion of these works, Rosa Grand Milano continues to develop its city-centre hospitality offering near Piazza Fontana and Milan’s Duomo.
Tags: Marco Pratolongo, Rosa Grand Milano Starhotels Collezione
