Ethiopia explores tourism Cooperation with ECTAA

 

BRUSSELS, BELGIUM – Ambassador Eshete Tilahun met Eric Drésin, Secretary General of the European Travel Agents’ and Tour Operators’ Associations (ECTAA), to discuss tourism cooperation between Ethiopia and the European travel market. The discussion focused on identifying opportunities to promote Ethiopia as a destination across Europe. Both officials agreed to continue their cooperation and encourage networking in Brussels and other European markets.

Ethiopia highlights heritage, landscapes and connectivity

Ambassador Eshete highlighted Ethiopia’s status as the origin of humankind. He also outlined the country’s UNESCO-registered heritage sites, landscapes, cultural heritage and connectivity.

The meeting addressed ways to communicate Ethiopia’s tourism offer to European travel agents and tour operators. The discussions centred on increasing the country’s visibility among travel trade professionals.

ECTAA destination programmes discussed

Drésin presented information about ECTAA and discussed potential pathways for Ethiopia to participate in its Preferred Destinations and Destination Partners programme.

The proposed engagement aims to strengthen Ethiopia’s visibility within European travel trade networks. The two officials agreed to continue discussions and support networking opportunities in Brussels and across Europe.

Tags Eric Drésin,  European Travel Agents’ and Tour Operators’ Associations