SYDNEY, HONG KONG and SINGAPORE - Priority Pass, the original and market-leading airport experiences programme, has introduced offers which give Members access to discounts at airports across the world through its app and website. In addition to accessing world-renowned lounges and dining options, Members can now enrich their pre-flight experience through specially negotiated offers at hundreds of dining, spa, retail and airport services.
This launch comes in response to consumers' increased desire for more meaningful experiences and rewards at the airport, and is in line with Priority Pass's strategy to add greater value to Members right across the airport ecosystem. According to Collinson research, travellers would arrive earlier to the airport if they received discounts on food and beverage (41%) and shopping (39%), with almost half of them (47%) stating they would spend more if they received deals in advance of travelling.1
The launch of offers gives Priority Pass Members access to over 800 discounts, upgrades and free gifts with certain purchases, at 146 airports in 32 countries across Asia Pacific, Europe, the Middle East and the Americas, with plans to add more in the coming months. Priority Pass has worked with merchants in all of these airports to craft special offers which bring benefits for Priority Pass Members while also helping drive additional footfall for airport partners, which include Eraman Duty Free Malaysia, The Shilla Duty Free Korea, Orient King Power China and Lagardere Travel Retail Hong Kong.
Members can access offers directly from the Priority Pass app on their mobile devices or via the website. The process could not be easier: all they need to do is simply log in and search for their departure/arrival airport or city to view all live offers at their location. They then generate a unique code and present it at the point of purchase to redeem the offer.
Todd Handcock, President, Asia Pacific at Collinson, the operator of Priority Pass said: "Travellers' expectations of the airport experience will continue to grow, and we are committed to doing all that we can to evolve with them. Through the launch of offers, we will be able to provide an even more enriching and seamless experience by enabling our Members to access hundreds of discounts at the click of a button. It is an exciting development for us in our mission to become travellers' go-to travel companion and we are pleased to be able to support the broader airport ecosystem too."
Members can enjoy Priority Pass offers by following two easy steps:
Step 1: Generate an offer code
Members can simply open the app or go to the website and select an offer of their choice. Underneath that offer they will then need to press 'Generate the Offer code', which is a digital 2D barcode.
Members can simply open the app or go to the website and select an offer of their choice. Underneath that offer they will then need to press 'Generate the Offer code', which is a digital 2D barcode.
Step 2: Redeem the offer
Present the digital offer code generated on the smartphone or tablet, as and when prompted by the retailer. For self-service, Members may need to manually enter an offer code to validate it.
Present the digital offer code generated on the smartphone or tablet, as and when prompted by the retailer. For self-service, Members may need to manually enter an offer code to validate it.
[1] Collinson's 2018 Airport Experience Research surveyed 2,832 passengers globally.
Tags: Priority Pass
