BETHESDA, MD. - JW Marriott, part of Marriott International, Inc., announced a partnership with Reese's Book Cluband Hello Sunshine, Witherspoon's media brand that celebrates women through storytelling and the creation of content. The kickoff event will be on September 23rd at the recently debuted JW Marriott Nashville to celebrate the launch of Reese Witherspoon's first book – Whiskey in a Teacup: What Growing Up in the South Taught Me About Life, Love, and Baking Biscuits. The event includes a private meet and greet experience available exclusively for Marriott Rewards and Starwood Preferred Guest (SPG) members.
"When Hello Sunshine approached us with the opportunity to connect with Reese's Book Club, we jumped at the chance," said Karin Timpone, Marriott International's Global Marketing Officer. "We are always looking for ways to give back to our members and hosting an exclusive book signing at the luxurious, new JW Marriott Nashville is a perfect fit."
Witherspoon, who will be in Nashville as part of her nationwide tour supporting the debut of her new book, will meet with members of Marriott International's award-winning and recently unified loyalty programs - Marriott Rewards, The Ritz-Carlton Rewards and SPG at the JW Marriott Nashville's Bourbon Steak Restaurant. To participate in this meet and greet, Platinum members staying at JW Marriott Nashville on September 23rd are invited to redeem points to attend the Whiskey in a Teacup cocktail party at Bourbon Steak and receive special gift bags, which include JW Marriott-branded bookmarks and an autographed copy of Witherspoon's book. The book tour will take place later that evening at the Schermerhorn Symphony Center with special guest and moderator, Ann Patchett.
Additionally, JW Marriott has collaborated with Reese's Book Club and Hello Sunshine to provide Audible gifts to attendees on the nationwide book tour – stops include New York, Charleston, Washington, DC, Charlotte, Birmingham, Louisville and Waco – with a unique code that grants new Audible subscribers one free book from Reese's Book Club, as well as one free "Reese's Pick" audiobook.
"We are delighted to partner with Reese's Book Club and Hello Sunshine. This collaboration builds upon JW Marriott's key pillar of mindfulness, a shared passion point for both brands, while nourishing each guest's mind one chapter at a time," said Mitzi Gaskins, Vice President & Global Brand Leader, JW Marriott. "This exclusive event for loyalty members will introduce our JW Marriott family to Reese's Book Club as well as provide them with a first look at the newly launched JW Marriott Nashville."
"We are excited to be partnering with Marriott given their commitment to inclusivity and equality, and look forward to sharing female-centered stories with Marriott guests in Nashville and all over the world," said Sarah Harden, CEO of Hello Sunshine.
