Ctrip.com relaunches trip.com as the travel agency brand in English language.
China’s largest online travel agency announced that it acquired Trip.com domain as part of its acquisition of a startup company based in San Francisco of the same name for an undisclosed amount.
In the last few days, Ctrip ported that the travel recommendation service it acquired to a new domain, www.trip.skyscanner.com, and on Sunday it turned Trip.com into an English-language version of Ctrip’s online travel agency content.
As of the day of introduction, homepage of the Trip.com is scrubbed of any orientation to being Chinese-owned, although the Trip.com About Us page says Trip.com is part of the Ctrip Group.
The signature Ctrip logo is missing from the site. A promotional box emphasises the best deal of the trips to the different popular Chinese cities, but the search engine offers the travel to 5,000 cities in 200 countries.
But Trip.com appears to be a new plank in the global expansion of Ctrip. It is matter of notification that the executive decided to bet on using the Trip.com domain to increase its online travel agency business rather than its Skyscanner meta search subsidiary, which Ctrip bought last year.
