Safari travellers are increasingly booking Africa’s Green Season

 

As demand grows for calving season sightings and storm-lit safari light, advisors who understand green season’s regional differences have a genuine opening to sell higher-value, lower-competition journeys — if they can get past clients’ assumption that “rainy season” means “wrong season.”

New ATTA study explores Europe’s $464 billion adventure travel market

 

New research from the Adventure Travel Trade Association (ATTA) indicates that 73% of international outbound travellers from Europe are considered “open to adventure”, representing an estimated $464 billion market.

Exodus Adventure Travels expands Finland portfolio

 

Exodus Adventure Travels, a leading small-group tour operator specialising in active and cultural travel, has expanded its Finland portfolio with the launch of its first summer itinerary, complementing its established winter and multi-country Nordic programmes.

A 5-Day Arkansas Adventure for Every Group

 

The diverse topography and breathtaking scenery of The Natural State make for memorable endeavors for active adventurers of all ages. In addition to great scenery, trails, lakes, campsites, cabins and lodges, our 52 Arkansas State Parks offer an abundance of outdoor activities. On your Arkansas Adventure tour, you’ll choose from hiking, canoeing, cave touring, horseback riding and more.

A new tour coming your way from 2025...

 

ROYAL MORUBISI SAFARI ADVENTURE Departures: September & October 2025, January-September 2026 10 days from £3,799

Unveil The Mystical Wonders Of Waitomo With New Zealand’s Glowworm Paradise

 

Waitomo, New Zealand’s underground gem, offers magical glowworm caves, limestone wonders, and thrilling adventures for nature lovers and thrill-seekers alike.

Explore the Himalayas’ Top 5 Intense Trips for the Brave at Heart

 

The 5 Most Intense Himalayan Treks for Thrill-Seekers

The Himalayas, with their awe-inspiring landscapes and rugged paths, offer some of the world’s most exhilarating trekking adventures. However, some trails are particularly daunting, demanding exceptional courage and endurance. Here are five of the most intense treks in the Himalayas, known for their formidable challenges, steep climbs, hazardous paths, and unpredictable weather conditions.

Albatros Expeditions celebrates newest vessel, Ocean Albatros, in Christening ceremony

 

FORT LAUDERDALE, FL – Albatros Expeditions, a leading name in polar exploration and adventure travel, announced the christening ceremony of the brand’s latest state-of-the-art vessel, Ocean Albatros.

The Latest Trends in Adventure Travel

 

What trends, challenges and concerns will be faced by the adventure travel community in 2024?

According to a January 2024 poll conducted by the Adventure Travel Trade Association (ATTA) sustainability and overtourism remain the buzziest words of the moment, while global war and climate change are top concerns among tourism stakeholders.

Extreme Adventure Travel Experiences Market Report 2030

 

The Extreme Adventure Travel Experiences Market research report throws light on key insights of the present dynamics of growth along with the primary elements of revenue generation that are offered in the Extreme Adventure Travel Experiences industry along with different other factors over the predicted period 2023-2030.

Adventure Meets Comfort at The Red Sea

 

At The Red Sea, one of the exciting new developments on the West Coast of Saudi Arabia, adventure and luxury go hand in hand. High-end resorts meet dramatic landscapes that offer unlimited potential for adventure and exploration. Three activity brands have been created to bring guests an array of experiences, many of which are unique to the area and require little to no experience.

Belgian tailor first man ever to climb Mount Kilimanjaro in a three piece suit

 

Tommaso Bordoni a 32-year-old Belgian tailor who founded the clothing brand BORDONI in 2017 did the unthinkable. He summited the top of Mount Kilimanjaro, the highest free standing mountain in the world, dressed in a three piece suit.

Skydive the Strip: After Sunset officially takes flight in Las Vegas

 LAS VEGAS – Prepare to witness the neon glow of the iconic Las Vegas Strip from an extraordinary vantage point, freefalling 11,000 feet above the ground with the launch of Skydive the Strip: After Sunset. This groundbreaking endeavor will redefine adventure, as it marks the world’s first and only authorized company to offer tandem skydiving after sunset.

Autumn adventures in Yosemite Mariposa County

 As the leaves change color and the crisp autumn air sets in, Yosemite Mariposa County offers a multitude of adventurous experiences.

Fish, hike, bike or climb in the saddle, the options are virtually endless this fall.

Explore relaunches India tiger safari

 Specialist operator Explore has added a new, revised tour India Tiger Safari, to its programme.

Instead of flying, the revised India tour includes scenic train journeys across central India, creating a more authentic travel experience.

The global adventure tourism industry to reach a market value of US$ 1Kbn. by 2033, says FMI Inc.

 

The global adventure tourism industry held a market value worth US$ 292 billion in 2022, and it is anticipated that it will reach a market value of US$ 1,491.5 billion by 2033, growing at a CAGR of 16.2%. The market for adventure travel is expanding, which may be linked to rising traveler interest and reasonably priced airfares.

Reasons to visit Ras Al Khaimah this winter

 

The highest mountain in the UAE – Jebel Jais – is known as the adventure hub of the Middle East, offering numerous hiking and mountain biking opportunities for all levels and ages. The mountain is home to the Jais Adventure Park, a gateway to attractions such as the Jais Flight, the world’s longest zipline; and Jais Sledder, the region’s longest toboggan ride. 

JAL and Kammui announce Strategic Alliance to Develop and Promote the Premium Adventure Tourism Market for Inbound Travelers

Japan Airlines Co., Ltd. (CEO: Yuji Akasaka; Headquarters: Shinagawa, Tokyo; hereafter "JAL") and Kammui Inc. (CEO: Maximilian Mackee; Headquarters: Meguro, Tokyo; hereafter "Kammui") have
announced a strategic alliance to promote the development of the inbound premium adventure tourism (hereafter "AT"*1) market with the goal to revitalize local communities and enhance regional
development.

ATTA industry report released

 

The Adventure Travel Trade Association released its annual Industry Snapshot Report.

It contains data from its tour operator members highlighting current trends and the current state of the adventure travel industry, post-pandemic.

Oman launches world’s longest zipline as part of tourism boost

 

Oman will be opening the Oman Adventure Centre on Wednesday in the Musandam Governorate as part of its efforts to boost tourism in the country.