The islands drove that dip, with occupancy down 9.1 points in Mykonos, 8.9 in Milos, and 7.7 in Zakynthos, pointing to an earlier end to the island season. Athens held steady at 72.1% as its supply fell 6.5% alongside demand. As the season closed, cheaper bookings dropped away and pulled ADR up: Mykonos showed it best, with rates up 33.2% on 37.7% fewer demand nights.
Across the Adriatic, Croatia matched Greece’s 13.3% rate growth, with Split (+18.4%) and Medulin (+14.5%) among the ten fastest rate gains in Europe’s 50 largest cities, though occupancy fell in both.
Beyond Greece, early bookings for Europe’s festive season are off to a great start. As of early November, 8 of the 11 best-known Christmas markets had more nights on the books for November 20 to December 23 than a year earlier, up 3.3% combined, led by Colmar (20.2%), Prague (14.3%) and Nuremberg (11.1%).
