Emirates Skywards launches ‘Miles More Rewarding’, with rewards for every family member

 

From morning coffees and shopping sprees to family holidays and unforgettable experiences, discover the many ways to earn and spend Skywards Miles.

Dubai, UAE, 11 November 2026: Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai, has unveiled ‘Miles More Rewarding’, a new global campaign highlighting how members can earn and spend Miles across everyday life in Dubai, travel and shared experiences. A morning coffee for mum, a shopping spree for the kids, a football match for dad, or a family holiday everyone can look forward to. Whatever their interests, Emirates Skywards has a way to make it more rewarding.   With more than 40 million members worldwide, Emirates Skywards offers an extensive ecosystem of travel and lifestyle rewards. But there's much more to the programme than earning Miles on flights. From gym sessions and online shopping to hotel stays and exclusive entertainment, members can discover rewarding opportunities in places they might least expect.

Tips & tricks for the whole family

For the everyday hacker: Rack up Miles automatically on everyday activities   A morning coffee could be the start of the next holiday. From coffee runs and groceries to dining, services, shopping and wellness, the Skywards Everyday app lets members earn Miles at more than 500 participating brands across the UAE, such as noon Food, Costa Coffee, CÉ LA VI, Laundry Heap and many more. Simply save up to five payment cards and collect Miles automatically on purchases - turning daily spending into Miles.   Shopping spree at Dubai Mall comes with a bonus. Earn Skywards Miles while shopping, dining or unwinding at over 1,300 outlets in Dubai Mall. Simply download the Dubai Mall app, link an Emirates Skywards account and scan receipts for purchases over AED 100.   Shop online and watch the Miles multiply. Earn and spend Miles with thousands of brands across the US, UK, UAE, India and Australia on Skywardsmilesmall.com, from Amazon UAE, Apple UK, Nike and more. Simply log in with an Emirates Skywards account before shopping.   Credit cards that accelerate rewards. Emirates Skywards co-branded credit cards offer opportunities to earn Miles on everyday spending and maximise earning when paying for Emirates and flydubai flights plus extras. Members can also double their Miles when spending with any Skywards partner or triple their Miles with Skywards Everyday partners at Dubai Mall. Select cards also offer tier status, putting members on the fast track to elite benefits from day one.

For the experience lover: Spend and Earn Miles on memorable moments   Miles could get members closer to the action. Spend the Skywards Miles on concerts, comedy shows and sporting events and more, via Skywards Exclusives. Starting from just 5,000 Miles, get access to live shows at Coca-Cola Arena and popular events like the Australian Open, Wimbledon, European football matches, or NBA Basketball games in the US. Some of the most exclusive Skywards redemptions aren’t even flights - they are money-can’t-buy experiences that Emirates can provide, including a behind the scenes tour of the Dilmah Tea Planation in Sri Lanka and a trip to the Champagne region of France with Moët Hennessy.   A staycation could be just a few Miles away. Skywards Miles can be earned on a stay or turned into complimentary or discounted stays when booking with hotel partners such as Emirates Skywards Hotels, Marriott Bonvoy, IHG Hotels & Resorts, and many more.   Make the next holiday twice as rewarding. Earn twice on flights and stays. With the Emirates Skywards-Marriott Bonvoy partnership, eligible members can earn both Skywards Miles and Marriott Bonvoy points on Emirates flights and stays at hotels participating in the Marriott Bonvoy programme. Skywards Miles can also be converted to Marriott Bonvoy points and vice versa - handy if someone is short of one or the other for a big redemption, or the holiday of their dreams.   Love is in the Miles. Spoil a loved one by gifting Skywards Miles for family and friends, and let them treat themselves to a Classic Reward flight or upgrade on their next trip. The price of 1,000 Skywards Miles is USD 30 or transfer from an existing balance - the extra gained through everyday Miles earnings.

For the travel enthusiast: Make every journey count   Not enough Miles for a ticket? No problem. With Cash + Miles, members can instantly reduce the amount of cash needed to pay for a ticket by combining Skywards Miles with cash towards Emirates and flydubai flights.   That cabin upgrade might be closer than you think. Members can redeem Miles towards Emirates flight upgrades, subject to availability – it’s always good to ask at the airport check-in desk. These opportunities can pop up unexpectedly right up until departure or even onboard.   Travel beyond Emirates and flydubai. Every Emirates Skywards member earns Skywards Miles on airline partner flights across 1,400 flight destinations! Fly with Emirates, flydubai, Aegean Airlines, Air Canada, Air Mauritius, Azul, Bangkok Airways, Condor, Copa Airlines, Garuda Indonesia, GOL, Japan Airlines, Jetstar, Korean Air, Malaysia Airlines, Olympic Air, Qantas, South African Airways, TAP Air Portugal and United Airlines, to start earning.   Unlock Airport Lounge experiences, regardless of Cabin Class. Skywards Gold and Platinum members get complimentary access to Emirates’ world-class Business Class and First Class lounges in Dubai to enjoy unlimited gourmet cuisine, Champagne bars, spa treatments and private sleeping pods - even if they’re flying in Economy Class.

For the family planner: More rewarding together   Little travellers can start earning too. Skywards Skysurfers loyalty programme even lets younger members earn Miles in their own account, and best of all, the Miles don’t expire until they reach age 21.   Make the family holiday a team effort. From flights and upgrades to shared experiences, members can use pooled Miles towards rewards, helping bring their next adventure closer.   The Birthday Surprise. Birthdays deserve a little extra celebration! Active Emirates Skywards members can enjoy a special offer during their birthday month, with exciting rewards throughout the year. From bonus Miles on flights and extra Miles when shopping through Skywards Miles Mall, to exclusive offers from Skywards Exclusives and the Emirates Official Store, there’s always something to make their special day even more rewarding.   More ways to multiply rewards. Members can double, triple, or quadruple the Miles they have recently earned on flights and with participating partners. Multiply by paying only USD 20 for every 1,000 Miles; members can Multiply up to 50,000 Miles every year.

As Emirates Skywards continues to evolve, members can look forward to enhancements designed to deliver greater flexibility, choice, recognition and rewarding opportunities, including further developments to the family experience.   Discover what makes Skywards more rewarding at skywards.com. Tags:Emirates Skywards Emirates  airline