Over 2.5 days, participants attended scheduled one-to-one B2B meetings, destination presentations, networking events and social activities. The programme also showcased Valencia and the wider South Europe region to professionals from the meetings and events industry.
B2B meetings and destination presentations
The event brought together selected event planners and MICE suppliers for business meetings, site visits and city tours. Through individual meetings and destination-focused activities, planners met suppliers according to their needs and interests.
Meanwhile, networking lunches, coffee breaks, evening events and social activities created additional opportunities for participants to build professional relationships and discuss future business.
Valencia’s venues, culture and gastronomy
Beyond the meeting programme, sightseeing and social activities introduced participants to Valencia’s event infrastructure, culture and gastronomy. These activities also provided informal settings for further networking.
Dinners at Roig Arena and Palau Alameda, two of Valencia’s major event venues, formed part of the programme. The activities highlighted venues relevant to the meetings, incentives, conferences and exhibitions (MICE) sector.
Local destination management company The Orange Guide organised cultural activities, including a Batucada drum session. In addition, Valencia Convention Bureau arranged pre- and post-event tours for participants.
The tours included walking, bus and bicycle routes around the city. Participants also attended a cocktail-making workshop and visited the Hortensia Herrero Art Centre and the Museum of the College of High Silk Art.
Meliá Valencia hosts the forum
Meliá Valencia hosted the event, providing the venue for business meetings and programme activities. Valencia offered conference facilities, event venues, Mediterranean culture and international accessibility for attendees from across the meetings and events industry.
Following the Valencia forum, Europe Congress has six events scheduled for 2027. The programme includes Krakow, Poland; Innsbruck, Austria; Hamburg, Germany; Prague, Czechia; Riga, Latvia; and Malaga, Costa del Sol, Spain.
Tags: Europe Congress Valencia Spain
