●
With Rippla, travel brands can reach a growing audience of
travellers who increasingly use social media to discover, evaluate and choose
travel options.
● Rippla’s influencer network is now available as part of ETG’s Marketing Hub offering, adding influencer marketing to the suite of solutions available to advertising partners.
September
14, 2026 – Emerging Travel Group (ETG), a global travel
technology company operating RateHawk, ZenHotels and Roundtrip, is expanding
its Marketing Hub through a new collaboration with Rippla,
a data-driven platform connecting hospitality businesses with influencers and
content creators. The partnership gives travel and hospitality brands access to
influencer marketing as an additional channel, complementing ETG’s existing
marketing solutions.
Rippla gives hospitality businesses access to a
network of 10,000+ influencers across Europe and the Middle East, and provides
audience insights, including followers’ age, location and gender. This allows
hospitality businesses to choose creators whose audiences closely match their
target customers.
Felix Shpilman, CEO of Emerging Travel Group,
commented: “Social media and influencers are increasingly shaping how
travellers discover, consider, book and experience travel. This is one of the
key trends we identified in our recent report on the 10 trends that will
shape travel over the next decade. As creator marketing becomes an important
part of the booking journey, our partnership with Rippla allows ETG to expand
the marketing opportunities we offer to our partners, helping them reach
travellers through relevant voices alongside our existing solutions.”
Through Rippla, hospitality businesses can define their target audience based on criteria such as location, age and gender, and create tailored offers for selected creators. Rippla’s algorithm then identifies influencers whose audiences best match the target profile, allowing partners to select the profiles they want to collaborate with. Collaborations are based on a barter model, with hotels offering stays or other hospitality experiences in exchange for creator content and promotion. Rippla also provides tools to manage collaborations and track their performance. Access to the platform is provided on a subscription basis.
Maria Donskikh, CEO and founder of Rippla, commented:
“We built Rippla because we saw an opportunity to make influencer marketing
more relevant, effective and accessible for hospitality businesses. We can
already see the value it brings to our clients — through barter-based
collaborations, they turn available rooms and restaurant tables into marketing assets
that help them reach new guests.
Our partnership with Emerging Travel Group opens an
exciting new chapter for Rippla. By combining our technology and influencer
marketing expertise with ETG’s deep understanding of the travel industry and
its global network, we can continue developing the product and bring it to a
much broader community of travel professionals and brands.”
Rippla’s influencer network is now available through
ETG’s Marketing Hub, the Group’s advertising unit designed to help travel businesses
increase visibility, reach relevant audiences and support business growth. With
millions of guests using its platforms each month and a network of more than
120,000 travel professionals, ETG gives partners access to diverse audiences
across leisure, business and travel trade segments.
More information on opportunities are available at Marketing Hub.
About
Emerging Travel Group
Emerging
Travel Group is a UAE-based online travel group
founded in 2010 that operates travel brands for individual travelers, B2B
travel professionals, and corporate customers in over 190 source markets.
Our products help
clients book all types of travel services: more than 3.3 million hotels from
over 250,000 properties contracted directly, flight tickets of 450 airlines, transfers in 150 countries, car rental, and other
travel-related services.
Emerging Travel
Group employs more than 3,900 people across the USA, Europe, North and South
America, the Middle East, and South Africa in roles ranging from product and
business development to specialized multilingual customer support for all our
customers, whether they are trade partners, corporate travelers, or individuals
simply booking their hotels online.
About
Rippla
Rippla
is a Portugal-based influencer marketing platform launched in 2025. It connects
hospitality businesses with relevant influencers through data-driven,
barter-based collaborations.
More than 10,000 influencers use Rippla.com to collaborate with hotels, restaurants, wellness venues and other experience providers. The platform
Tags: Maria Donskikh, Rippla, Felix Shpilman, Emerging Travel Group
