This week's insight:
67% OF ATTENDEES
ARE NOT GBTA MEMBERS
More than two-thirds of attendees sit outside the GBTA membership community.
It's a powerful demonstration of the breadth of the Business Travel Show Europe audience – bringing together buyers from across the market, with different roles, organisations, priorities and perspectives
Why it matters
The wider your reach, the greater the potential for new business.
Exhibiting at Business Travel Show Europe puts your brand in front of a broad and distinct community of corporate travel professionals – creating more possibilities for new conversations, new relationships and future customers.
Because growing your business starts with reaching more of the market.
Tags: Business Travel Show Europe
