The latest deployment builds on Loews’ existing Oracle Hospitality platform, creating a more connected system that integrates property management, distribution, guest service, loyalty and sales. By centralizing data across these functions, the company aims to improve operations while supporting more personalized guest experiences.
“At Loews, we deliver personalized touches and exceptional experiences for our guests,” said Dan Kornick, CIO, Loews Hotels & Co. “Achieving that goal delivered by our team is aided by having the right data. Oracle Hospitality will allow us to enhance our ability to leverage data by providing a centralized hub that ensures all our properties and team members are empowered with the information they need to exceed guest expectations.”
Loews already uses Oracle Hospitality OPERA Cloud PMS, AI-powered Guest Engagement and Merchandising, Oracle Simphony Cloud Point of Sale and Oracle Fusion Cloud Enterprise Resource Planning (ERP).
The addition of OPERA Cloud Distribution is intended to help the company manage room rates and ancillary offerings across direct and third-party booking channels, enabling faster promotional launches, improved inventory management and lower intermediary costs.
Loews is also implementing OPERA Cloud Loyalty, which is designed to provide greater insight into guest preferences and support more personalized offers aimed at encouraging direct bookings.
“Loews Hotels is dedicated to approaching each moment of a guest’s stay with thoughtfulness and care,” said David Meltzer, SVP, Oracle Hospitality Sales. “These interactions start from the minute a guest books a room, through the second they check out. With a unified platform and data across core disciplines including distribution, loyalty and property management, OPERA Cloud will further empower Loews team members to make each of these moments matter in creating better experiences for guests and drive efficiency, guest affinity and revenue growth.”
Tags: David Meltzer, Oracle Hospitality Dan Kornick, Loews Hotels & Co.
