ΔΙΕΘΝΗΣ ΕΛΛΗΝΙΚΗ ΗΛΕΚΤΡΟΝΙΚΗ ΕΦΗΜΕΡΙΔΑ ΠΟΙΚΙΛΗΣ ΥΛΗΣ - ΕΔΡΑ: ΑΘΗΝΑ

Ει βούλει καλώς ακούειν, μάθε καλώς λέγειν, μαθών δε καλώς λέγειν, πειρώ καλώς πράττειν, και ούτω καρπώση το καλώς ακούειν. (Επίκτητος)

(Αν θέλεις να σε επαινούν, μάθε πρώτα να λες καλά λόγια, και αφού μάθεις να λες καλά λόγια, να κάνεις καλές πράξεις, και τότε θα ακούς καλά λόγια για εσένα).

Τετάρτη 15 Ιουλίου 2026

B2B travel market projected to reach $96.1bn by 2035

 

The global B2B travel market is projected to increase from more than $35.3 billion to $96.1 billion by 2035, according to a study by Global Market Insights Inc. Growth is being supported by demand for streamlined corporate travel operations and integrated digital platforms that simplify booking, management and compliance processes.

Travel management companies, technology providers and distribution platforms are increasing collaboration to improve service integration and expand access to travel content for corporate customers. These partnerships are supporting greater pricing transparency, automated booking systems and traveller assistance across the business travel sector.

Advances in travel management technology are also improving booking efficiency, corporate policy compliance and travel expenditure management. Organisations are using centralised and automated systems to reduce the administrative workload associated with business travel.




At the same time, corporate travellers are seeking digital services that provide personalised recommendations and real-time support throughout their journeys. Enterprises are consequently adopting integrated platforms that combine booking, itinerary management, approvals and traveller assistance within a single system.

Sustainability is also becoming a more prominent part of corporate travel policies. Organisations are tracking carbon emissions and encouraging the use of lower-emission transport and accommodation options that meet their environmental requirements.

The online booking segment accounted for 65% of the B2B travel market in 2025. It is expected to record a compound annual growth rate of 11.2% between 2026 and 2035.

Corporate travel planners are increasingly moving towards digital booking systems that provide real-time access to travel inventory, prices and itinerary options. Artificial intelligence and automated policy compliance tools are streamlining booking processes and reducing dependence on traditional intermediary services.


Mobile platforms are also becoming an important booking channel for business travellers. App-based solutions increasingly provide instant approvals, itinerary management and personalised travel assistance. Investment in mobile-first technology is therefore supporting wider adoption of digital booking platforms among corporate customers.

Large enterprises represented 65.3% of the market in 2025 and are projected to grow at a compound annual growth rate of 10.5% through 2035. Large organisations are deploying digital travel management systems that support predictive booking, fare optimisation and automated policy enforcement.


These systems are being used to reduce travel leakage, control costs and support decision-making across business units. Advanced analytics tools also allow organisations to monitor travel expenditure across regions and departments, helping improve budgeting and financial control.


The US B2B travel market reached $11.7 billion in 2025. It is forecast to grow at a compound annual growth rate of 10% from 2026 to 2035.

US companies are increasing their use of centralised travel management systems that combine procurement, policy enforcement and global supplier agreements. The use of these platforms is supporting cost management and regulatory compliance among multinational businesses.

Major metropolitan markets continue to generate business travel demand from financial services companies, consultancy organisations and technology firms. These sectors require regular domestic and international travel, while demand for business events and corporate meetings is also contributing to market activity.

Companies operating in the global market include Amex GBTBCD TravelChristopherson Business TravelCTM (Corporate Travel Management)Direct TravelFCM TravelJTB Business TravelMaritz Global EventsNavanSAP Concur and TravelPerk.

B2B travel companies are investing in artificial intelligence-based travel management platforms, predictive analytics and automated booking systems. These investments are intended to improve operational efficiency and the digital experience available to corporate travellers and travel managers.

Strategic partnerships between travel management companies, technology providers and distribution platforms are also expanding service capabilities and access to travel content. Businesses are placing greater emphasis on mobile services, real-time itinerary management and personalised travel tools as corporate traveller requirements continue to change.

Companies are also adding carbon-tracking systems and lower-impact travel options to corporate travel programmes. Further development of automation, data analytics and integrated travel platforms is expected to support the continued expansion of the B2B travel market through 2035.