ΔΙΕΘΝΗΣ ΕΛΛΗΝΙΚΗ ΗΛΕΚΤΡΟΝΙΚΗ ΕΦΗΜΕΡΙΔΑ ΠΟΙΚΙΛΗΣ ΥΛΗΣ - ΕΔΡΑ: ΑΘΗΝΑ

Ει βούλει καλώς ακούειν, μάθε καλώς λέγειν, μαθών δε καλώς λέγειν, πειρώ καλώς πράττειν, και ούτω καρπώση το καλώς ακούειν. (Επίκτητος)

(Αν θέλεις να σε επαινούν, μάθε πρώτα να λες καλά λόγια, και αφού μάθεις να λες καλά λόγια, να κάνεις καλές πράξεις, και τότε θα ακούς καλά λόγια για εσένα).

Τετάρτη 10 Ιουνίου 2026

Marriott to bring Lefay resorts into global portfolio

 

Marriott International Inc. has entered into a joint venture with the Leali family, founders of Lefay, to bring the luxury wellness hospitality brand into Marriott’s global portfolio. The closing of the transaction marks an important step in Marriott’s strategy to expand its focus on well-being and introduces Lefay as the company’s first brand focused exclusively on luxury wellness.

Founded in Italy in 2006 by Domenico Alcide and Liliana Leali, Lefay is known for its immersive resorts in natural settings and its proprietary Lefay SPA Method, which blends scientific research with holistic wellness traditions. The brand’s philosophy centers on transformative spaces, serenity and sustainability. Lefay properties emphasize architectural harmony with natural environment, expansive indoor-outdoor spaces, sustainable materials and wellness programs that integrate movement, nutrition,and preventative health expertise. Guests may choose from à la carte treatments or structured multi-day wellness programs.

The current portfolio includes two in Lago di Garda and the Dolomites, with additional resorts under development in Tuscany, Southern Italy and the Swiss Alps.

The joint venture owns the Lefay brand and intellectual property assets, and the Italian real estate assets continue to be owned by the brand’s founders. The properties will operate under long‑term management agreements with the joint venture. Marriott will support the brand’s growth through its global development, sales, marketing and distribution platforms, while preserving Lefay’s unique brand identity and approach to wellness.

Lefay properties will be available through Marriott’s digital platforms and participate in the company’s Marriott Bonvoy loyalty program, with integration expected to be completed in late 2026.

Tags: Lefay wellness  Mariott Internatiional