The Untapped Revenue Opportunity in Hotel Digital Signage – 2026 Event Advertising Pulse Survey Report

 

Sponsors want visibility. Your screens already have it. Yet for most hotels, those screens are working without earning, mainly looping agendas, wayfinding and welcome slides while sponsorship revenue walks out the door.

Based on a survey of hotel owners, general managers, event leaders and IT directors, this report reveals the widening gap between what event planners and sponsors ask for and what most properties are equipped to deliver, along with what top-performing hotels are doing differently.

What You’ll Learn:

Why digital signage at most hotels is quietly costing more than it earns
The 73% sales lift one Chicago property saw after rethinking its strategy
The partnership model half of hoteliers have never heard of (and most want to explore)
What top-performing properties do differently, and where to start

Tags: hotels, digital signage