The agreement includes extended-stay properties across Georgia, Tennessee, Alabama, South Carolina, North Carolina, Florida and other key markets experiencing strong extended-stay demand driven by corporate relocations, healthcare facilities and manufacturing growth, the company reports. Development is expected to begin this month, with the first properties opening in early 2027.
Natson Hotel Group is a full-service management company that owns and operates more than 100 properties across brands, including Hilton, Marriott, IHG, G6 and Wyndham. The group currently operates more than 75 properties with G6 Hospitality under the Motel 6 and Studio 6 brands, primarily across the Southeastern and Northwestern U.S., including Florida, Georgia, Massachusetts, North Carolina, South Carolina, Texas and Virginia. Sam Patel serves as CEO of Natson Hotel Group.
“Sam Patel embodies the entrepreneurial spirit that drives our franchise network,” said Ankit Tandon, vice chairman, G6 Hospitality. “His commitment to Studio 6 Plus demonstrates franchisee confidence in this brand’s market positioning and growth potential. Natson’s track record of operational excellence makes them an ideal partner for scaling this concept.”
Sonal Sinha, CEO, G6 Hospitality, added, “The Natson Hotel Group has been a valued partner for G6 over the years. This agreement marks an important step as we expand Studio 6 Plus, a brand designed for guests staying longer who are looking for comfort, consistency and a more seamless extended-stay experience. Together, we are focused on growing in markets where extended-stay demand continues to rise.
“I’ve been part of the G6 family for many years, and my journey from owning and managing a single property to operating over 70 hotels is a testament to the opportunities G6 provides its franchisees,” said Patel. “Studio 6 Plus fills a real gap in the extended-stay market. The interior corridor format, enhanced security, and franchise economics give us the tools to serve guests better while building sustainable business performance.”
Tags: Sam Patel Natson Hotel Group Sonal Sinha, G6 Hospitality
