PATA New Board, New Vision & Mission. 馃殌 It's a Wrap for #PAS2025
Following the PATA Annual General Meeting on April 22, three distinguished individuals have officially joined the PATA Executive Board (L/R):
Dr Chuwit Mitrchob, Deputy Director-General, Designated Areas for Sustainable Tourism Administration Sharzede Datu Haji Salleh Askor, CEO, Sarawak Tourism Board Raki Phillips, CEO, Ras Al Khaimah Tourism Development Authority
Congratulations to these exceptional industry leaders! We look forward to seeing how their passion and experience will help guide the Association into a new and exciting chapter.
PATA has officially announced a new Vision and Mission, setting a bold direction for the future of tourism in Asia Pacific.
Our new Vision: A meaningful Pacific Asia tourism economy The next Mission: Share knowledge, enable networking, and protect tourism economy assets by fostering innovation, collaboration, and adaptability.
This new direction highlights the Association's commitment to long-term, inclusive impact—where communities thrive, cultures are respected, and sustainability is at the heart of growth.
A heartfelt thanks to our host, speakers and all the delegates who joined us in 陌stanbul, T眉rkiye PAS 2025 wouldn't have been a success without your participation and support!
Throughout the three-day Summit, our event highlights include Engaging conference sessions, New partnership forged and recognised, and Networking opportunities. Event photos will be ready soon >
Moderating “Overcoming Travel Challenges: Scalable Personalisation to Rebuild Trust and Loyalty"
May 14 @ "Skift Asia Forum", Bangkok Thailand: Noor Ahmad Hamid, CEO
May 16 @ "'TCEB - Yok Team Prachum, Rum Rak Muang Thai' campaign launch", Bangkok Thailand: Noor Ahmad Hamid, CEO; Carolina Xu, Senior Manager - Membership Relations
May 16 @ "China Tourism Day Theme Carnival Opening Ceremony", Bangkok Thailand: Carolina Xu, Senior Manager - Membership Relations
Dr Chuwit Mitrchob, Deputy Director-General, Designated Areas for Sustainable Tourism Administration
PAS 2025 wouldn't have been a success without your participation and support!
