“The Crystal Cup is a fantastic initiative that brings together the best of both worlds – challenging golf at well-known courses and the exceptional service, dining and entertainment you get on a Crystal cruise,” said Donald. “I look forward to welcoming participants to this unique event and showcasing the incredible experiences that await them both on and off the course.”
A Tournament Built for Golfing Excellence
The Crystal Cup is set to become the premier event for golf lovers, blending competition with luxury. The tournament will feature two-person teams competing in local qualifiers held at exclusive private clubs across the United States, beginning this month. Three regional qualifiers will also be hosted by Troon, where golfers can attempt to qualify for the grand finale. These events will take place at renowned courses such as Aviara Golf Club in Carlsbad, California, on July 10; Tobacco Road Golf Club in Sanford, North Carolina, on August 19; and La Cantera Golf Club in San Antonio, Texas, on August 26. A total of 940 teams (comprising 1,880 players) are expected to compete in the qualifiers, creating an exciting lead-up to the grand finale.
The final showdown will take place at Sea Island Golf Club in October 2025, where participants will have the rare opportunity to showcase their skills alongside Crystal’s golf brand ambassadors. Players will also enjoy a wealth of exclusive prizes, including cruise vouchers worth $1,000, signed memorabilia, and even a stunning 29-night cruise aboard Crystal Symphony from Singapore to Tokyo.
“We are delighted to partner with Troon to create an unparalleled golf experience that embodies the luxury and exclusivity synonymous with Crystal. From our research, we know golf is a huge passion point among our guests, and creating this tournament will appeal not only to our loyal customers, but future guests as well,”
Peter Chipchase, CMO of A&K Travel Group
“The Crystal Cup provides a unique opportunity for golfers to enjoy superlative competition at prestigious courses while indulging in the exceptional service and amenities that define a Crystal voyage.”
“I’m excited to be a part of The Crystal Cup and share my passion for golf with fellow enthusiasts,” said Thompson. “This tournament combines the thrill of competition with the luxury of a Crystal cruise, creating an unforgettable experience for everyone involved.”
“We are honored to partner with Crystal on the launch of The Crystal Cup, bringing Troon’s world-renowned golf experiences to sea,” said Troon’s President & CEO, Tim Schantz. “This exclusive collaboration offers Crystal guests privileged access to some of the top courses in the United States. The Crystal Cup will provide a level of play and luxury that simply can’t be found anywhere else.”
Star Power and Prestigious Partnerships
The Crystal Cup brings an impressive level of star power to the tournament with Luke Donald, former World No. 1 and European Ryder Cup Captain for 2023 and 2025, and Lexi Thompson, a star on the LPGA Tour, serving as official ambassadors for the event. Both Donald and Thompson will appear in Crystal’s high-profile brand campaigns and take part in exclusive appearances throughout the competition, adding to the allure and prestige of the event.
In addition to their ambassadorial roles, the Crystal Cup will give golf fans the opportunity to win an exclusive virtual lesson with Luke Donald. This special campaign, launched in the lead-up to the 2025 Ryder Cup, offers a once-in-a-lifetime chance for fans to gain personalized insights and tips from the European Team Captain, known for his leadership on and off the golf course.
Unmatched Luxury and Exclusive Amenities
As the Crystal Cup unfolds, participants will enjoy more than just an exciting golf competition. Crystal’s signature luxury hospitality will enhance the experience, with golfers and their guests able to indulge in world-class service and gourmet dining throughout the tournament. The culmination at Sea Island Golf Club will be a highlight, offering an unforgettable fusion of world-class golf, luxury service, and exclusive opportunities.
Crystal’s commitment to excellence extends beyond the tournament itself. Since its acquisition by A&K Travel Group (AKTG) in 2022 and its relaunch in 2023, Crystal has expanded its offerings, reaffirming its place at the forefront of luxury travel. Each Crystal ship now features a driving cage and putting green, with a golf professional available on each sailing to offer lessons. Whether you’re a seasoned golfer or a beginner, Crystal provides the ultimate environment for golf enthusiasts, offering a combination of relaxation, sport, and exploration across its luxurious cruises.
Crystal’s Renewed Commitment to Luxury Travel
With a refurbished fleet and three new ships on order, Crystal is redefining the concept of luxury travel. The brand’s dedication to personalized service, exclusive experiences, and unmatched amenities ensures that every journey with Crystal is nothing short of extraordinary. As the Crystal Cup unfolds over the next year, it stands as a testament to Crystal’s ability to provide travelers with a world-class fusion of luxury cruising and exceptional golfing experiences.
The Crystal Cup marks the beginning of an exciting new chapter in Crystal’s legacy, combining the thrill of golf with the finest travel experiences. Whether you’re a golfer or a luxury traveler, this event promises to deliver moments that will leave an indelible mark on all who participate.
The Crystal Cup is more than just a golf tournament—it’s a celebration of luxury, travel, and sport. With Luke Donald and Lexi Thompson serving as ambassadors, and the final at the renowned Sea Island Golf Club, this tournament promises to be a game-changer for both golfers and cruise enthusiasts. Crystal continues to redefine the world of luxury cruising, ensuring that its guests enjoy unparalleled experiences, both on land and at sea.
Tags: Tim Schantz Crystal Cup, Troon, Crystal, golf tournament
