The 42 km marathon route, which meandered along the scenic coastline and passed iconic landmarks such as Palma Cathedral, La Llotja, and Es Baluard, was just one highlight of the day. Participants also enjoyed a half-marathon and a 9 km race, offering varied options for both seasoned marathoners and casual runners. Notably, around 500 TUI employees took part, including TUI Group CEO Sebastian Ebel, Chief Strategy Officer, Peter Krueger, and TUI Musement CEO, Peter Ulwahn, who ran side by side with colleagues, visitors and the local community after Sybille Reiß, Chief People Officer, fired the starter pistol.
Sebastian Ebel highlighted: “We are incredibly proud of the TUI Palma Marathon Mallorca’s success. It demonstrates the unifying power of sports and reinforces TUI’s commitment to the Balearic Islands. This event is an important platform for showcasing how we can merge tourism with meaningful local experiences. We extend our heartfelt thanks to all participants, spectators, and our partners for making the TUI Palma Marathon Mallorca truly unforgettable. This year I completed the 9km, maybe next year I’ll go for the half marathon!
TUI Palma Marathon Mallorca
Winners of the TUI Palma Marathon Mallorca 2024
The TUI Palma Marathon Mallorca concluded with an impressive display of athletic prowess, with winners from various countries, reflecting the global nature of the marathon in celebrating achievements of athletes worldwide. The top three marathon finishers received awards presented by TUI, the title sponsor of the event.
Winning the female run was Annika Uckel from Germany, clinching first place, followed closely by Belgium’s Hannelore Olleunis, and Canada’s Shannon Kelsey Schilthuis securing third. In the men’s race, Aziz Boutoiz of Morocco emerged victorious, with second place claimed by local Mallorcan runner Toni Roca, and third by Thomas Kjetland from Norway. In the half-marathon, British runner Jemima Cooper won the women’s category, while Italian Luca Cantoni triumphed in the men’s. For the 9km, German runner René Menzel was the fastest male, while French athlete Liv Westphal won the women’s category.
TUI’s Drive for Sports Initiatives and Sustainable Tourism
The TUI Palma Marathon Mallorca exemplified the powerful synergy between sports and tourism, and how it can invigorate local communities, attract visitors, and offer highlight the cultural essence of a destination. The event also demonstrated TUI’s commitment to working closely with local partners to create experiences that inspire travel and promote sustainable tourism. Innovative measures have ensured the event cointinues to champion sustainbaility, including finisher t-shirts, runners bags, packaging and the medal ribbons being made from recycled and biodegradable materials, a more paperless approach, and a comprehensive recycling and waste collection plan. The entire on-sites, managed by Kumulus, one of the leading sports agencies in Mallorca, was conducted digitally rather than using printed materials.
The sponsorship of the TUI Palma Marathon Mallorca, which continues through 2025 and 2026, marks the beginning of a broader, global strategy in sports sponsorship, including other international events, such as the upcoming TUI Rhodes Marathon in April 2025, which is expected to gather over 3,500 runners from 50 countries on the historic island of Rhodes
Tags: Sebastian Ebel, TUI Group TUI Palma Marathon, Mallorca
