A Global Convergence of MICE and Corporate Buyers
For three days, the event will bring together a global network of MICE professionals, association executives, and corporate buyers who will engage in transformative experiences, cutting-edge innovations, and unparalleled networking opportunities. With more than 1,000 delegates expected to attend, IT&CM Asia and CTW Asia-Pacific will serve as a powerful platform for idea-sharing, partnership building, and exploring new opportunities in the fast-evolving MICE industry.
The conference’s focus on networking and collaboration is designed to foster connections between industry leaders, suppliers, and buyers, paving the way for future partnerships and initiatives that will shape the direction of corporate travel and MICE events in the Asia-Pacific region and beyond.
Asia Ability’s Thrilling ‘Boomtime’ Competition: Energising and Uniting Attendees
One of the highlights of this year’s event is the highly anticipated Asia Ability Creative Teambuilding experience, which will be hosting ‘Boomtime’, an interactive and lively musical ice-breaker using Boomwhackers. This unique activity is set to energise and unify teams, providing a fast-paced environment for networking and collaboration.
Boomtime is designed to bring together delegates, whether they are first-time attendees or seasoned participants, and create a vibrant atmosphere where attendees can build lasting connections. By using rhythmic collaboration and teamwork, this engaging experience is more than just a fun activity—it is a networking tool that can break down barriers and foster meaningful relationships among industry professionals.
‘IT&CMA. Game On’: Gamifying the Exhibition Floor
In a bid to make this year’s event more interactive, IT&CM Asia 2024 will introduce ‘IT&CMA. Game On’, an innovative feature that transforms the exhibition hall into a dynamic game floor. Delegates will engage in challenges by checking in at multiple checkpoints across the exhibition, completing tasks, and climbing the live leaderboard.
Participants will compete for exclusive prizes, bringing an element of excitement and competition to the traditional exhibition experience. ‘IT&CMA. Game On’ will not only encourage attendees to visit more exhibitor booths but also foster more in-depth engagement, making the event more interactive and memorable. This cutting-edge approach to exhibitions demonstrates how IT&CM Asia continues to push boundaries, making networking more exciting and results-driven.
David Fotheringham on Longstanding Partnership with IT&CM
David Fotheringham, Director of Asia Ability Creative Teambuilding, expressed his enthusiasm for collaborating with IT&CM again, remarking on their successful partnership. “We’re excited to be back with IT&CM Asia and CTW Asia-Pacific,” he said. “Our first major collaboration was celebrating IT&CM’s 15th anniversary and CTW’s 10th back in 2007. It’s been a pleasure to maintain that partnership over the years.”
Fotheringham also highlighted the setbacks caused by the COVID-19 pandemic, particularly their inability to implement exhibition floor gamification during IT&CM 2020. “While we were disappointed that we couldn’t execute our plans due to restrictions, we were pleased that the event continued virtually. Now, with restrictions lifted, we’re excited to move full steam ahead in 2024, bringing a fresh approach with the digital innovations we developed during the lockdown.”
The Buyer’s Incentive Programme: Maximise Connections and Unlock Rewards
Another exciting feature of IT&CM Asia and CTW Asia-Pacific 2024 is the Buyer’s Incentive Programme, designed to offer delegates even more value from their participation. The programme will reward those buyers who secure the highest number of business appointments—both pre-scheduled and walk-in—during the event. Participants who earn top ratings from exhibitors will also receive curated rewards, tailored for both international and Thai buyers.
This incentive programme offers an engaging way to maximise networking opportunities and encourages buyers to be proactive in their business discussions. The exclusive benefits serve as an added layer of motivation for attendees to take full advantage of the event’s dynamic environment.
Revolutionising Audience Engagement with AI and Interactive Technologies
This year’s IT&CM Asia and CTW Asia-Pacific are embracing cutting-edge AI technologies to enhance audience engagement and knowledge retention. Partnering with Gevme, the event will introduce participants to a host of AI-powered tools, including instant sharable summaries and a topic-aggregated Idea Cloud. These innovations ensure that attendees can easily access and share the key takeaways from sessions, making the event more inclusive, especially for non-native English speakers.
The use of AI technologies will transform how participants interact with and retain information from the event, allowing for more meaningful engagement long after the sessions conclude.
In addition to AI-powered tools, the event will collaborate with Pigeonhole as its Audience Engagement Partner, offering live Q&A sessions, polls, quizzes, and word clouds to make sessions more interactive. These tools will enable participants to contribute actively to discussions, provide real-time feedback, and influence the future direction of the event. By collecting and analysing this data, IT&CM Asia and CTW Asia-Pacific can continue to improve and adapt to meet the needs of its attendees.
What to Expect at IT&CM Asia and CTW APAC 2024
The event will feature a range of activities and opportunities for learning, networking, and business development:
- Exhibition Hall: Meet and connect with top exhibitors from the MICE and corporate travel industries.
- Educational Sessions: Stay up to date with the latest trends in corporate travel management, sustainability, digital transformation, and more.
- Networking Events: Participate in interactive and creative activities designed to foster deeper connections among industry professionals.
- AI and Interactive Technologies: Engage with the latest in AI and interactive tools to enhance your experience and knowledge retention.
- Buyer’s Incentive Programme: Maximise your appointments and unlock exclusive rewards tailored for international and Thai buyers.
- Teambuilding and Gamification: Participate in Asia Ability’s ‘Boomtime’ and ‘IT&CMA. Game On’ for a thrilling and competitive experience.
Join Us in Bangkok for IT&CM Asia and CTW APAC 2024
If you are a corporate buyer, MICE professional, or association executive looking to explore new business opportunities, strengthen partnerships, and gain insight into the latest industry trends, IT&CM Asia and CTW Asia-Pacific 2024 is the event for you. Held at the Bangkok Convention Centre at CentralWorld from 24–26 September 2024, this leading MICE event is co-located with CTW Asia-Pacific, the premier corporate travel management conference for the Asia-Pacific region.
This year’s event will not only provide a platform for knowledge-sharing and networking but will also push the boundaries of innovation with cutting-edge technologies, interactive competitions, and unforgettable experiences. Join us in Bangkok and step into the future of corporate travel and MICE events
Tags: Bangkok Convention Centre, MICE events, IT and CM
