A host of major cruise lines have joined forces to support a new Fred. Olsen travel agency concept store in Hampshire.
Carnival Corp brands Cunard, Carnival Cruise Line, Holland America Line, P&O Cruises, Princess Cruises, and Seabourn will together sponsor the new Fred. Olsen Travel store in Ringwood.
The store just had its grand opening and is Fred Olsen Travel’s first multi-brand concept store to showcase different brands from the same parent company.
Each of the cruise brands agreed a three-year deal in return for in-store branding, marketing and dedicated promotions.
Each brand will have their logos and dedicated point of sale materials, including brochures, displayed behind different desks in the store.
The travel agency store is based in a Grade II listed building on Ringwood High Street, marking the travel agency’s third concept store.
Tom Mahoney, Director of UK Sales at Cunard, said: “The opening of this new concept store will strengthen our partnership with Fred Olsen Travel. This dedicated high street space brilliantly showcases the exceptional cruise experiences our brand is known for.”
It is located just a short drive from the UK’s cruise capital in Southampton.
Paul Hardwick, Fred. Olsen Travel’s Director of Retail, added: “We are delighted to be opening our newest travel agency concept store, supported by the Carnival brands.”
“Cunard were instrumental in bringing this opportunity together, which further strengthens our great partnership with all of the Carnival brands.”
Tags: Carnival Corp brands, Tom Mahoney, Cunard, Carnival Cruise Line, Holland America Line, Princess Cruises, Seabourn, Paul Hardwick, Fred. Olsen Travel
