Brasília, January 4, 2024 - The Latin American and Caribbean Air Transport Association (ALTA) is committed to reinforcing the value of aviation, going beyond the wings that connect destinations. With the institutional support of Embratur, the "Together we fly higher" campaign presents a complete view of the contribution of Brazilian airlines to the country's development every time a plane takes off, highlighting how they contribute to saving lives, helping those most in need, boosting intellectual development and strengthen connections between people and opportunities. Watch here: https://youtu.be/KKpxOOYCctU
In a world where distances are reduced by the most efficient and safe means of transport, aviation plays a role that transcends numbers. José Ricardo Botelho, executive director and CEO of ALTA, believes that this industry must be better understood as it has aspects that are often unknown that impact the entire population on a daily basis. “We want to present the role that airlines and the entire aviation ecosystem have for the country. Much of what is done is not widely publicized, but this work, often invisible, positively impacts the lives of thousands of people."
The campaign invites everyone to look at the sky not just as an airspace, but as a horizon of possibilities and social commitment. “By joining efforts with the airline sector and ALTA, Embratur reaffirms its commitment to taking aviation in Brazil to new heights, flying with the country towards a promising future and prepared to receive more foreign tourists”, says Marcelo Freixo, President of Embratur.
Aviation plays an important role in building the life we know today. The jobs that permeate airports and airlines, from pilots and flight attendants to aeronautical engineers and traffic controllers, represent an extensive network of professional opportunities. Furthermore, aviation facilitates globalization, connecting continents and allowing the rapid movement of people and goods. The possibilities for learning and cultural exchange are expanded as borders become more accessible. This safe and efficient means of transportation not only shortens distances, but also weaves a large network of global connectivity, driving progress and collaboration between nations.
Through a series of videos, reports and information, ALTA will offer a window for people to learn about the actions of the airline sector in Brazil. We invite everyone to watch ALTA's social media channels on Instagram and LinkedIn to learn about all the content.
Soon, the video will also be shown in the main VIP lounges at airports in Brazil and the region.