This year’s edition of the Expo includes the “Cuba Única” campaign, which places the Cuban people, goods, and assets at the center of the attractions that characterize its tourism sector.
Such a promotional initiative was officially launched in China in May and has since been promoting its products at trade fairs in southern Guangzhou and eastern Shanghai.
The Cuban representation considers its presence at BITE 2023 a new opportunity to promote travel to its territory, provide an approach to the business portfolio related to tourism, and disclose several products, destinations, and attractions of the sector.
Cuba also promoted several travel packages, prestigious rum brands, tobacco, honey, and medicines from a company.
Tags: Beijing International Tourism Expo, BITE 2023, “Cuba Única” campaign, leisure industry, travel packages
