The Starling Atlanta Midtown, Curio Collection by Hilton, formerly known as the W Atlanta Midtown, the hotel’s new identity, under the Curio Collection by Hilton brand, pays homage to its home in “the city in the forest” and takes inspiration from the starling bird that can be found in nearby Piedmont Park.
Starlings are a highly social group of birds often seen in large gatherings swooping through the Georgia sky in intricately coordinated patterns symbolic of the dynamic community surrounding the hotel and the vibrant individuals who visit. Connecting to the energy and creativity of these birds, the property’s new identity not only includes a stylish new rebrand but will be complemented with a revamped lineup of hotel programming, according to the company. Additionally, the property features updates to both the hotel spa, rebranded as The Spa at The Starling, and to the lobby bar, to re-debut as the hotel’s newest food and beverage concept, Lantana.