Throughout Mohawk Group—the hospitality division of Durkan—they have been focusing on the Waterways Project, which, according to Barshan, is the first time in a very long time that they decided to have a ‘story’ that transcends segments.
As part of Mohawk Group’s The Waterways Project, Durkan showcased its latest collection, Data Tide, at HD Expo. Data Tide’s patterning is the graphic interpretation of the positive ecological influence of Blue Carbon capture, translated visually through data sets. Living Product Challenge-certified, a selection of eight colorways references the confluence of estuaries, with gradations of colorways from light to dark to mimic transitioning waters. Three styles feature a combination of solid, heathered and twisted yarns for dimensional textures that celebrate the movement of water.
Durkan’s Rheo Morph, another product offered within The Waterways Project, was inspired by the scar patterns that rivers leave on the landscapes they touch. Rheo Morph encourages respect for and protection of water ecosystems. Rheo Morph is available in Definity, Durkan’s exclusive Definity offers supreme creative flexibility across color, pattern and texture. The collection is also available in Durkan’s Pattern Perfect, PDI carpet tile and tufted broadloom.
“We’ve collaborated with our commercial segment to continue this storytelling. The idea behind this collection [Rheo Morph] was to create an experience of the beauty of change,” Arnavaz Barshan said, adding that Rheo Morph was inspired by the idea to foster a symbolic relationship between rivers and the beauty of spaces. “It really resonated with our team.”
Celebrating the 20-year anniversary of Durkan’s partnership with Virginia Langley, Lilayi’s designs are nature-inspired and created with an abstract, organic feel and mood. Lilayi is an African term from the beautiful untamed lands of Zambia and is translated as “the place to rest at sunset.” Lilayi is featured in Durkan’s state-of-the-art PDI tile format, which features proprietary high-resolution pattern design technology in 12 colors for customization.
Among other products:
- Urban Shores: Using Durkan’s Pattern Perfect tufting technology, Urban Shores brings biophilic patterns to life through precision color placement with exceptional definition and clarity. Urban Shores honors river influence on world history by drawing attention to ancient cities built near waterways in order to enable transportation, energy and trade.
- Second Home: The Second Home collection provides an ever subtle but meaningful connection with home. Featured on Durkan’s Rigid Click LVT platform with an attached cushion backing, this collection helps create the quietest spaces resilient flooring can provide, mimicking the peace and quiet found at home.
- Large & Local: Reforestation: This innovative luxury vinyl tile features clean wood visuals and minimal grading as well as rustic visuals with course graining and circle sawn textures. Each color within the collection is named after a mountain gap or destination close to Durkan’s Zero-Waste Certified North Georgia production facility, paying homage to the local vegetation and driving efforts toward reforestation.
Another innovation from Durkan is Personal Studio (p.s.), an interactive visualization and personalization platform to create personalized flooring solutions. Suitable for any project, Personal Studio provides photo-realistic room scenes and easy-to-order electronic, printed and physical samples.
“This particular platform is really a big investment by our company and rightfully so,” Barshan said.
The tool makes designer’s lives a lot easier and offers flexibility, she said, as Durkan offers hundreds of designs so designers can visualize a room scene.
“What I have seen is the ones that signed up for it love the tool,” Barshan said, noting that oftentimes designers don’t know for sure how their designs will translate to hospitality spaces. “This tool helps designers visualize and see how the space will look with the design and at the same time we can actually order a sample or a print.”
