“The design was inspired by all things PrettyLittleThing with a mixture of pop culture as well,” said Gemma Dunne, buying director, PrettyLittleThing. “Not only this but we also took inspiration from elements that are featured in the villas on popular TV dating shows, too.”
Located in Devon, sits the luxury, multimillion-pound staycation house that rivals that of the Love Island Villa. The lavish life awaits—a stay at the PrettyLittleThing Hotel gives you a taste of the lifestyle of the rich and famous.
“The design is aimed at our core customer, those who are between the ages of 16-35 and who love all things pink and extravagant. We want the guests to feel like they are surrounded by all things luxe, as well as giving it a home feel where they can relax and have fun with their friends,” Dunne said.
What’s included in the stay:
- Luxury accommodation for a guest and two friends
- Custom PrettyLittleThing merch
- On-site entertainment
- A private chef and luxury catering
- First-class travel to and from the hotel
- Spa amenities, swimming pool and wellness guru
- Makeup artist
- …among other surprises
“Although the design is very much centred around the brand itself with the pink and unicorn themed rooms, the PrettyLittleThing team has also tried to incorporate a more luxurious feel into other parts of the hotel, such as the design of the exterior as well,” Dunne said.
The company operates in the U.K., Ireland, Australia, U.S., France, Middle East and North Africa. The brand’s main headquarters are in Manchester, with offices in London, Paris and Los Angeles.
“By just taking one glance at the hotel you will be able to see that the PrettyLittleThing theme runs throughout more or less every element of the interior of the hotel,” Dunne said. “With pink walls and unicorn themed duvets and pillows, there isn’t one thing that has been missed. The PrettyLittleThing hotel also has branded beauty and interior products inside that are all available to buy on the website.”
