Messukeskus Helsinki, Expo and Convention Centre is increasingly committed to promoting responsible tourism by joining Visit Finland’s Sustainable Travel Finland program.
The Sustainable Travel Finland label is a sign of valuable and long-term work for sustainable tourism, and we are proud to receive the recognition. The program brings more tools and a strong partner network to our long-standing responsibility work. It is great to join forces with Visit Finland and other companies in the Sustainable Travel Finland program to tell our international audience about responsible tourism and events, says Maria Mroue, Marketing and Communications Director at Messukeskus.
Visit Finland’s Sustainable Travel Finland program promotes sustainable tourism and communicates Finland as a country of sustainable tourism. The Sustainable Travel Finland label facilitates tourist’s choices when making travel decisions. Responsibility is a megatrend and a decisive selection criterion for an increasing number of purchasing decision-makers. Messukeskus’ goal is to develop its services to become even more responsible and also to encourage its customers to make environmentally friendly choices.
Messukeskus’ Sustainability Report lists, item by item, all the work done so far within the UN Sustainable Development Goals (Agenda 2030). A significant part of the sustainability report are actions to promote climate protection and responsible consumption. Messukeskus is also the city of Helsinki’s climate partner and aims for 110% carbon neutrality by 2029.
Safety is also part of sustainable travel. During the past year, Messukeskus has done a lot of work to promote Corona safety. Messukeskus was the first fair organizer in Finland to publish comprehensive safety guidelines for event participation.
The Matka Travel Fair organized annually by Messukeskus, recognizes products and services in which responsibility is taken into account particularly well and which serve as trendsetters for the travel industry.
