LONDON - Fallon London has launched a new UK campaign for ebookers, featuring Eboo, a cheeky, fun-loving monkey who inspires people to book their next holiday. The new campaign, ‘Let Eboo Inspire You’, introduces Eboo the monkey, who was created and animated by The Mill. Eboo appears at that exciting moment of holiday inspiration, which ultimately leads to booking that trip of a lifetime. When Eboo turns up, the holiday spirit kicks in, encouraging people to follow their passions and book their next big adventure. Each of the two films in the campaign (‘Waterfall’, and ‘Flamenco’) are based on specific locations and activities – demonstrating the different types of holiday adventure that await ebookers’ customers.
Commenting on the campaign, Maryse Gauthier, Director of Brand Marketing, ebookers, said: “The online travel sector is very crowded, and we were keen to find a way to stand out. With Eboo, we’ve got a fun, distinctive mascot who embodies the exciting, spontaneous side of travel – and who inspires you to follow your passions and book that
holiday that is as unique as you are. I look forward to seeing Eboo’s adventures throughout 2020 and beyond.”
holiday that is as unique as you are. I look forward to seeing Eboo’s adventures throughout 2020 and beyond.”
Eboo made his UK debut on January,6 2020, following a European launch in Finland and Switzerland on Christmas Day.
‘Waterfall’ and ‘Flamenco’ will appear in the UK on YouTube, social channels and other online channels.
