International MICE Week to hold its ICCA Global Executives Round Table Conference. During its visit, ICCA joined the Xiamen International MICE Summit, supported its existing- and welcomed new members in Xiamen, and signed an MOU to increase further collaboration.
ICCA was invited to attend Xiamen International MICE Week by its three members in Xiamen: the Xiamen Municipal Bureau of Convention & Exhibition Affairs, C&D Global Tourism Group and ITG MICE Group. This is the first time ICCA held a Global Executive meeting in a city outside its Head Office in Amsterdam.
Since it joined ICCA in 2016, the Xiamen Municipal Bureau of Convention & Exhibition Affairs, the city’s convention bureau, held a close relationship with ICCA. ICCA’s Director Asia Pacific Noor Hamid visited Xiamen for training and knowledge exchanges and in October of this year, General Director Jeoven Wong led a delegation from Xiamen to participate in the 58th ICCA Congress in Houston, USA.
General Director of the Xiamen Municipal Bureau of Convention & Exhibition Affairs, Mr. Jeoven Wong said: “The convention and exhibition industry plays an important role in promoting the urban economic transformation and industrial upgrading of Xiamen. ICCA is one of the most important global partners to reach out to the international MICE business. I am honored by the large delegation ICCA brought to Xiamen and thankful for their contribution to the educational content of the 5th edition of Xiamen MICE Week. We are looking forward to further intensify our long-term strategic cooperation with ICCA to further develop Xiamen’s international convention and exhibition industry and win more association meetings business.”
ICCA CEO Senthil Gopinath said: “Xiamen is a great example of a destination where the public and private sector effectively work together to win more meetings business. The city has a very good foundation and great potential to organise more international meetings. We have increased our collaboration and support this week and look forward to further support Xiamen’s international strategy to bring more MICE business to the many impressive meeting facilities in this beautiful city. We want to thank Xiamen for their hospitality and for hosting us and look forward to continuing to intensify our collaboration with Xiamen and the entire Chinese meeting market.”
Tags: ICCA
