APAC Visitor Forecast Mid-year Updates Released!💡PTM Countdown 1.5 Months To Go

 

International visitor arrivals (IVAs) across 39 APAC destinations are projected to reach 789.2M by 2028—115.6% of 2019 levels. Yet, growth is diverging rapidly across the region, from those that shows surges like Vietnam to more mature markets such as China.  The challenges and opportunities are knocking at your door, but to stay ahead of the industry, you need data-informed strategy. Learn more about the report: Highlight blog >  |  Press release >

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• Jul 16, 3:30 - 4:20 PM @ "Nikkei Asia Forum", Bangkok, Thailand: Noor Ahmad Hamid, CEO, to speak on panel "From Arrival to After-Dinner: Upgrading Tourism Value Chain Across Region"
• Sep 8, 12 - 12:25 PM @ "Fortune Leaders Forum 2026", Macao, China: Noor Ahmad Hamid, CEO, to speak on panel "The Future of Travel"

Get in touch with us via Memberteam@PATA.org if you would like to connect

PATA UPDATES MEMBERSHIP Welcome New Member “Youngsan University joined PATA to connect with a trusted regional network and to learn from best practices in sustainable, inclusive tourism. We also hope to strengthen collaboration between academia and industry by sharing research, education, and talent development that support the visitor economy.” Meet Youngsan University >

INSIGHTS How Travel to APAC is Changing in an Uncertain World As the global landscape continues to be shaped by geopolitical tensions and their ripple effects on all facets of the world, this edition of PATA Issues and Trends report identified a number of positive stories that shows how the region continue to adapt and thrive. Grab a copy > Missed the complimentary webinar? Explore the key takeaways in our highlight blog > or watch the full session > on demand. EVENT PTM 2026 Exhibitor Sneak Peek In less than two months, join fellow industry leaders in Sarawak, Malaysia, to forge genuine interactions and long-lasting partnerships that transcend mundane business connections. PTM 2026 Product Highlight page is now launched  Stay tuned for updates on Exhibitors and the products they have in store > Interested in becoming a sponsor? Contact Sponsorship@PATA.org for more information. CALL FOR PROJECTS Beyond Tourism Impact Stars The World Economic Forum, in partnership with the Ministry of Tourism of Saudi Arabia, has launched the initiative to seek out innovative solutions that can effectively address the travel and tourism sector's most pressing challenges. Selected projects will get a chance to be recognised on this global stage and be scaled for ecosystem-wide application. First wave of application closes on July 15. Your chance to shine > PATA MEMBER & CHAPTER UPDATES PARTNERSHIP AirAsia MOVE Partners with Tourism Authority of Thailand to Boost Tourism Growth   AirAsia MOVE has signed a three-year strategic partnership with TAT to boost international and domestic travel across all 77 provinces. The collaboration aligns with TAT's "Amazing 5 Economy" framework, specifically targeting the Platform Economy pillar to deliver seamless digital travel experiences. By integrating AirAsia MOVE’s regional data insights with Thailand's "Five Must Do" campaigns, the initiative aims to direct tourism demand toward green destinations and local operators nationwide. Read more > ANNOUNCEMENT FIJI Showcases at Boutique Luxury Roadshow in New Zealand   The Boutique Luxury Fiji Roadshow recently concluded successful events in Christchurch and Auckland, showcasing the destination's high-value tourism offerings to New Zealand travel advisors and media. Following a cultural welcome by the Mata Dance warriors, attendees engaged in structured briefing updates with representatives from Fiji Airways and nine of Fiji's premier luxury resorts, including Royal Davui, Nanuku, and Six Senses Fiji. The events successfully generated strong regional trade interest to drive demand for premium travel experiences. Learn more > ANNOUNCEMENT CrescentRating and Chameleon Strategies Launch Asia's Most Detailed Outbound Travel Intelligence Resource   Unveiled at the Halal In Travel Global Summit in Singapore, the Asia Pacific Outbound Traveler Handbook 2026 provides destination marketers with market-specific data on shifting consumer behaviours amid regional geopolitical and airspace disruptions. It challenges industry reliance on aggregate arrival records, highlighting micro-trends like the rise of experience-led Saudi Arabian travel. The handbook is available for free download at AsiaTravelTrends.com > INSIGHT Matka Travel Fair travel survey and holiday forecast 2026 – Artificial Intelligence fuels travel fever   Finnish travel demand remains strong despite economic uncertainty- 68% of Finns plan to travel abroad, while 73% intend to travel domestically. Notably, AI utilisation in travel planning surged from 4% to 11% over the past year. While southern Europe and Estonia remain favourite international destinations, distinct generational preferences exist, ranging from Gen Z's preference for digital tools and train travel to the oldest generation's preference for packaged tours. More insights > MORE MEMBER & CHAPTER NEWS

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