Tourism in Southeast Asia is positive in spite of the global economic slowdown, but experts opine that this regional success story will continue if ASEAN countries ramp up cooperation.
Morragotwong Phumplab, assistant professor at Thammasat University’s Faculty of Liberal Arts, said that the tourism sector in every ASEAN country boasts of unique qualities that are attractive for international visitors to the region.
But rather than collaborating on items like joint ASEAN tour packages for top regional destinations, countries choose to promote their own domestic attractions.
Tourism in ASEAN region has been augmented by the growing spending capacity of China’s middle class. However, China’s increasing geopolitical influence is also a key challenge for ASEAN, outweighing the effects of the global economic slump.
Cambodia, Laos and Myanmar bear evidence of the impact of Chinese development on the local landscape.
Most tourists are making travel plans over the high season or school break in spite of the economic downturn and strong currency, because they want new experiences while travelling, said Kritchanat Kulratchahirun, chief executive of the NB Holiday Tour company.
Mr. Kritchanat said that Vietnam is the most popular destination with Thai outbound tourists this year, especially in newly developed destinations like Danang city and Nha Trang, which is known for its beautiful beaches.
Laos is another country popular with Thai tourists, with Luang Prabang, Vang Vieng and Vientiane the most visited destinations.
