The world's largest mobile advertising network AdColony organizes the second AdColony Intelligence Summit (ACIS) in Istanbul.
It was just a few years ago that all eyes were turned to digital advertising. As digital ad spendings increase, day by day and marketers are keeping an eye on emerging trends and new ways to reach their intended audience. Places to invest, areas to avoid, up-and-coming technologies – they’re all things to consider. With AdColony Intelligence Summit 2019, all of these will find an answer.
Last year, the world's largest mobile advertising network AdColony organized the very first ACIS in Istanbul, with over 350 leaders in the digital advertising industry. It was a 2-day event, hosted at Swissotel the Bosphorus and captured insight from marketing professionals on topics like brand safety, ad fraud, viewability, creativity, etc. Participants were spanned across over 15 countries from the Middle East to Latin-America.
After the success of the event, this September, experts will gather at ACIS’19 to discuss the latest trends, make connections with potential partners, and share experiences in the business while reframing the future of the digital industry. The second edition of the event will also be a platform to network, learn and exchange experiences among peers.
Speakers from companies like MOAT, Oracle, IAB, Adjust, Mindscapes, Kantar Millward Brown, Nielsen, OnDevice, Unilever, LEGO, Heineken, LG, Nissan, McDonald’s, Visa, LinkedIn will share insights into the future of the digital advertising landscape. Keynotes and panels will boast a lineup of expert speakers and this year’s sessions will touch on various aspects of growth marketing including fraud, programmatic world, the future of marketing intelligence.
Here are a few hot topics of the upcoming event:
Viewability, Ad Fraud & Pre-Bid Solutions
Cracking the codes of Digital Storytelling
Creating a Sustainable Future for Digital Advertising
KPI Oriented Measurement
Local vs. Global Markets
The General Manager of AdColony EMEA and LATAM Volkan Bicer states “As AdColony Turkey, we are proud to be able to organize the second edition of our successful event, ACIS at a larger scale once again. The event is important for both Turkey and Global since we bring all the digital industry leaders under one roof for two days at a global scale and I believe ACIS’19 will change the way how global markets see Turkish media industry."
