KOTA KINABALU: Tourism Malaysia chairman Datuk Ahmad Shah Hussein Tambakau said that Malaysia has recorded RM21.4 billion in tourism revenue in the first quarter of this year or a growth of 16.9 percent.
He said that the earning had shown an increase in tourist arrival of 2.7 percent during the same period last year.
‘’Overall, 25.8 million tourists had visited Malaysia and spent RM84.1 billion last year. The results have placed Malaysia in 15th place among the countries with the highest tourist arrivals. Malaysia is also in 21st place in terms of revenue from tourism,’’ he said in a ‘kupi-kupi’ event with Tourism Malaysia in conjunction with the 2020 Visit Malaysia Year here yesterday.
Meanwhile, Tourism Malaysia director-general Datuk Musa Yusof said that the department was using digital marketing in the effort to promote the 2020 Visit Malaysia campaign.
‘’This campaign focuses on the digital marketing through a website which is specially developed for the 2020 Visit Malaysia Year, and the use of #VisitMalaysia2020, #VM2020 and #MalaysiaTrulyAsia.
‘’We have made full beneficial use of the social media which is strong and, as of June 20, 2019, Tourism Malaysia had 3.3 million followers on Facebook, 73,000 Instagram followers, 422,489 Twitter followers and 45.6 million viewings on Youtube,’’ he said.
Tags: Tourism Malaysia
