According to a recent study by Italian agriculture association Coldiretti, around 17.6 million Italians are planning to go on a holiday in July. There are around 86 percent Italians choosing to travel within the Belpaese.
It means that more than 15 million Italians will travel within Italy this month. But also there are millions more arriving from overseas. Most Italian holidaymakers will go away for one to two weeks, but a very lucky 3 per cent will take a month-long holiday.
There are more than seventy percent of Italian travellers will be heading to the coastal part of Italy, with the mountains the second most popular destination. More than half of them plan to stay in private accommodation already owned or rented by family or friends.
According to Coldiretti, more than 26 percent of Italian travellers said that terrorist attacks in other countries had influenced their choice to holiday in Italy.
Another important consideration was food, which was the top factor for 19 percent of Italian travellers when choosing a destination, and one of the factors for another 53 percent.
While the first weekend of July marks the traditional start of the tourist season in Italy, even more people are expected to travel in August
According to Coldiretti, both domestic and international tourists are expected to spend at least €8 billion more in Italy this summer than Italian holidaymakers spend abroad.
The Germans are the single biggest group of inbound tourists to Italy (20 percent), followed by Americans (11 per cent), the French (10 per cent) and Brits (9 percent).]
