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· Set against the backdrop of the majestic Swiss
Alps, Flims-Laax boasts breath-taking natural beauty and adrenaline-filled
activities
· Destination named World’s Best Freestyle Resort
by World Ski Awards
· Luxury accommodation includes Design Hotels’
rocksresort, Peaks Place and The Hide Hotel Flims
GCC residents looking to escape the desert
heat will have the opportunity to explore an upscale alpine destination at International
Luxury Travel Market (ILTM) Arabia 2019 in the form of Flims-Laax, a
snow-sure ski resort and summer getaway located in the Graubünden region of
eastern Switzerland.
Flims-Laax is only a 90-minute car or
train journey from the city of Zurich, which can be reached in less than seven
hours from Dubai International Airport. The resort is also accessible via
helicopter for guests who wish to arrive a little sooner.
The stunning destination offers a wide
range of family-friendly activities throughout the year, with summer
temperatures of 20-25°C. Guests in the mood for some retail therapy can take a
20-minute drive to the nearby Landquart Fashion Outlet, which is open seven
days a week. For those looking to venture a little further, the resort is just
a three-hour drive from either Munich or Milan.
Gilles Repond, Business Development
Manager, Flims-Laax, said: “While Flims-Laax is famous across Europe for its
world-class skiing, it also offers a selection of high-end hotels and year-round,
family-friendly activities in a beautiful natural environment. This is why we
have decided to showcase the resort at ILTM Arabia 2019. In terms of
positioning, it’s a perfect fit.”
“With luxury accommodation, mouthwatering
food and beverage offerings and a jam-packed programme of adrenaline-filled
activities, we are well placed to cater to the exacting standards of luxury travellers
from the GCC and wider Middle East.”
Visitors to the resort can choose from a
wide range of accommodation, including three upscale properties from Design Hotels.
rocksresort, the current holder of the World’s Best
Green Ski Hotel crown, features 121 units with up to six bedrooms,
plus six restaurants and two bars. A short walk away, Peaks Place features 102
units of up to four bedrooms, as well as a relaxing spa area. The Hide
Hotel Flims – the newest of the trio – offers 47 units, an adjacent
mall and a Lebanese restaurant for Middle Eastern guests looking for a taste of
home.
Flims-Laax boasts a selection of
family-friendly activities that are perfect for those looking to spend a little
time away from the slopes during the summer months. From high-octane mountain
biking and lake-based watersports to golf, tennis and tranquil nature trails,
the resort offers something to suit every taste.
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For families with young adventurers keen
to do some exploring of their own, Flims-Laax offers both daycare services and
the ever-popular summer retreat Junior
and Teen Camp Switzerland (JTCamp).
Nature lovers of all ages are in for a
treat. Set against the backdrop of the majestic Swiss Alps, Flims-Laax boasts
breath-taking surroundings including the crystal-clear lakes of Caumasee,
Crestasee and Laaxersee. The resort is also on the doorstep of Sardona,
also known as the ‘Grand Canyon of Switzerland’ – a tectonic arena that became
a UNESCO World Heritage Site in 2008.
Repond said: “Those who witness
Flims-Laax’s spectacular scenery first-hand will soon come to realise why the
area is sometimes referred to as the ‘Caribbean of Switzerland’.”
For GCC travellers looking for a winter
adventure, the destination offers world-class skiing in an award-winning
setting. With more than 224 kilometres of slopes, Flims-Laax has been voted
Switzerland’s best ski resort on numerous occasions and is currently the World’s Best
Freestyle Resort, according the World Ski Awards.
The resort offers activities suitable for
all ages and abilities. Not only is it home to the LAAX OPEN – an annual
competition that attracts the world’s best snowboarders – but it also features
an international ski school that specialises in helping beginners to hone their
skills.
“Whether you’re an experienced skier or
you’re looking forward to your first experience on the slopes, you will find
plenty to see and do at Flims-Laax,” Repond added. “Our resort has activities
suitable for all ages and abilities, and our premium accommodation and
entertainment facilities are among the best on the planet.”
The Middle East market represents an
important component of both Flims-Laax and the state of Graubünden’s long-term growth strategy.
Earlier this year, the Swiss canton launched an initiative to increase its
visibility in the GCC, deploying a permanent team member to its new regional
base in Dubai.
The Flims-Laax team will be on hand to
showcase the resort and answer questions during ILTM Arabia 2019, which will
take place from 28-29 April at Dubai World Trade Centre (DWTC). Co-located with
Arabian
Travel Market, ATM Holiday Shopper and CONNECT
MEIA, the luxury travel show forms part of Arabian Travel Week 2019.
To find out
more about Flims-Laax, visit: https://www.laax.com/en.
For more
information about ILTM Arabia 2019, visit: https://www.iltm.com/en/Arabia.
