World Travel Monitor is an annual survey monitoring outbound travel volume and travel behavior in all main markets worldwide. The top destinations chosen by tourists to travel in 2018 were identified in the report.
Agoda, Kuala Lumpur and Malaysia were the third most booked city and country in Asia.
The top three listing which featured Japan as the top most booked country found Thailand at second place. Kuala Lumpur was also named as the third most visited city in Asia. Kuala Lumpur also surpassed other destinations which include Hong Kong, Osaka, Taipei, Seoul, Singapore, Bali and Pattaya.
Mentioning Malaysia’s cultural diversity, hospitality and friendliness as an attraction, the report suggested Malaysia as the number one destination for Singaporeans in the Asia-Pacific region.
According to the report, Malaysians traveled domestically in 2018, with top local destinations being places such as Kuala Lumpur, Penang, Melaka, Johor Bharu, Kota Kinabalu, Ipoh, Cameron Highlands, Kuching and Kuantan. As for overseas destinations, Malaysians preferred to travel to Thailand and Indonesia.
