MSC Cruises has officially christened their newest ship, which has been purpose-built for the North American market – MSC Seaside. During the event in Miami last night, they also announced partnerships with the Andrea Bocelli Foundation and restauranteur Joe Bastianich.
PortMiami Christening
To celebrate the coming into service of the “ship that follows the sun,” the cruise line held a traditional christening ceremony in PortMiami. Headlining the entertainment for the ceremony was multiple Grammy winner Ricky Martin. Beloved by fans around the world, he encompasses the international spirit of both MSC Cruises and the city of Miami.
Making a guest appearance was Miami football legend Dan Marino, who was with the Miami Dolphins for 17 years. Earlier this year, MSC signed a partnership with the Dolphins, and became the team’s official cruise line. Last night, Marino presented MSC Cruises USA President Roberto Fusaro with a signed football helmet, to be displayed onboard the ship as a symbol of the partnership.
The finale of the evening was the tradition of breaking a bottle of champagne over the bow of the ship, as MSC Seaside was officially named aloud. The vessel’s godmother, Sophia Loren, presided over the naming. She is now godmother to her 12th MSC Cruises ship. As one of the most celebrated Italian actresses of our time, she’s basically a part of the MSC Cruises family.
In charge of the entire evening was actor and American TV host Mario Lopez, who served as Master of Ceremonies. Lopez also welcomed guests to the festivities on the “Blue Carpet,” where celebrities gave interviews, took photos, and met the crowds.
Andrea Bocelli Foundation Partnership
MSC Cruises announced a partnership with the Andrea Bocelli Foundation, where guests’ donations will support ABF’s valuable work in Haiti – one of the poorest countries in the world. Every dollar donated onboard by a guest will go directly to the foundation, where they are establishing schools that become community centers and launching projects like the Mobile Clinic that provides health care assistance, clean water, lighting, and agricultural development.