Dana Al Fardan, globally renowned composer and artist becomes the the official composer for Qatar Airways Group. Ms. Al Fardan’s original composition, Art of Flight, is prominently featured in the airline’s new television commercial featuring the innovative and game-changing Qsuite – Qatar Airways’ new Business Class product that allows passengers to customize their experience on board.
Her successful engagements include the composition and 2016 performance of The Beginning for Hamad International Airport, its official theme song. Hear it below.
And below you will find the QSuite commercial
Ms. Al Fardan said, “I am honored to partner with Qatar Airways to represent their brand musically. Travel, much like music, is experienced individually but enriched when shared with others. With Art of Flight, I was inspired by Qatar Airways’ ability to take the act of travel and make it personal and meaningful for every passenger, much like Qsuites can be personalized for couples or groups up to four people. With Hamad International, as the doorway to literally the whole world, I wanted to invoke the spirit of adventure and the promise of experiences that will make lifelong memories. There is very little about travel that isn’t inspiring.”
Salam Al Shawa, Qatar Airways Senior Vice President of Marketing and Corporate Communications, said: “We would have chosen to partner with Dana Al Fardan regardless, but the fact that she is from Qatar and understands our culture and tradition, and the airline’s history of world-class hospitality, gave us another layer of connection. Dana has the unique ability to capture the excitement of travel in her music, and to evoke our favourite travel memories. We are blessed to work with her.”
Ms. Al Fardan is the founder and CEO of DNA Records, Qatar’s first recording company. Her first album, Paint, was released in 2013
