Korea’s winter attractions prove highly appealing to groups from Southeast Asia as it welcomes 1,154 MCI (Millionaire Club Indonesia) employees early this month.
The cosmetics company is reported to be the largest incentive group from Indonesia to visit Korea. Divided into eight groups, the first set of employees arrived in Korea on February 2 while the rest of the groups are expected on the following days.
During their stay in Korea, the groups will embark on new experiences the Korea Tourism Organization (KTO) has planned for them. This includes skiing in designated venues for the 2018 PyeongChang Winter Olympic Games, cheese-making in Pyeongchang Uiyaji Wind Village, strawberry-picking in Gyeonggi, Icheon, wearing traditional Korean clothing (Hanbok) in Royal Grand Palaces, and more.
“We are thrilled to welcome incentive groups to Korea’s representative winter destination, Gangwon-do province, showcasing to them our state-of-the-art winter sports facilities, dreamy landscapes blanketed with snow, and of course, offering adrenaline-rush experiences that we hope will spark excitement for them to return to Korea for next year’s 2018 PyeongChang Winter Olympics” KTO MICE Bureau Executive Director Kapsoo Kim said.
Being one of the closest destinations for Southeast Asians to experience the winter season, more groups from the Southeast Asia continues to travel to Korea beginning early this year, including the 860 employees of Singapore’s herbal supplement company (Extra Excellence) who will arrive in Korea on February 13.
Bearing full support from the government for large-incentive groups, Korea continues to provide better and improved services to incoming groups. Early this year, it started providing assistance (i.e. souvenirs, free admission to performances or tourist attractions, etc.) to small corporate meetings of at least ten delegates and offering additional support to certain groups such as groups staying in cities outside of Seoul, groups staying in Korea for more than 4 nights, or groups coming from the Americas, Oceania, India, Middle East and other countries far from Korea.
The Korea MICE Bureau of the Korea Tourism Organization puts its best foot forward in finding new incentive markets, creating new support programs, and encouraging visitors to return to Korea. For more information, catch Korea MICE Bureau at booth #3400 in AIME on February 20-22, 2017.
