Shamia Mouratsing appointed as head of marketing & communications
in charge of positioning and promoting luxury hotel and hotel apartments on
Palm Jumeirah
Shamia Mouratsing |
Dubai-based
luxury property developer and holding company Seven Tides
Internationalhas announced a new teammember with the appointment of Shamia
Mouratsing as Head of Marketing & Communications for its five-star hospitality venture, DUKES Dubai on Palm Jumeirah.
Boasting more than 13 years’ solid marketing experience, Mouratsing has spearheaded campaigns that have generated
millions of dollars in revenue for properties under her
remit over the past five years. A graduate of Emirates Aviation College,Mouratsing
will be responsible for communicating all marketing initiatives to its target
markets across business, trade and consumer sectors.
Mouratsing who reports to Laetitia Pardo the property’s director of sales &
marketing, joins the DUKES team from an associate director role
at Atlantis The Palm, Dubai and, prior to that, had sucessfully completed
marketing assignments for Dubai World Trade Centre, real estate developer Nakheel, Virgin Atlantic Airways and Air Mauritius.
“Shamia
isextremely capable with a proven track record that highlights her creative but
results-driven aproach to marketing communicatons - she’s a profressonal that
get’s the job done efficiently,”said Mete Atakuman, General Manager,
DUKES Dubai.“Shamia’s very elevant experience will be an asset to DUKES
Dubai, partcularly during the pre-opening period and the early opening phase.”
Supporting the senior management team and working in parallel with the
business strategy, Mouratsing will be responsible for creating awareness of the
hotel’s brand values and promoting its unique
selling propositions (USPs).
“As a phrase USP is often overused, but in the case of DUKES Dubai,
they are clearly legitimate. It is the only luxury British-themed hotel in the
Middle East, conveniently located close to the Tecom business freezones, while
being part of a residential resort that offers everthing that a high-end
leisure destination can. A lazy river, infinity pool, beach facilities, bars
and a restaurant. As such it will appeal to both the corporate and the leisure
markets, in a way that is quite unique,” said Mouratsing.
“I am really looking forward to launching DUKES Dubai’s pre-opening
marketing campaign,” said Mouratsing. “It has a luxury positioning and a
strong independent brand identity withsome unique features,” she added.
Centrally located on the trunk of Palm Jumeirah, just 10 minutes’ drive
from Dubai Marina and Sheikh Zayed Road, and only 45 minutes from Dubai
International Airport, DUKES Dubai hotel and apartmentsis set to add a
distinctly British flavour to the city’s luxury hospitality offering.
The 279
guestrooms and 227 hotel apartmentswill offer world-class leisure, conference
and entertainment facilities including a stunning private beach, indoor pool,
outdoor infinity pool and state-of-the-art gym, along with a number of food and
beverage outlets.
For more information, please visit www.dukesdubai.comor www.seventides.com