The Burger Rebel food revolution now has a
new home in the city as the daringly different food and beverage concept expands
its reach into uncharted territory with the opening of a new AED4 million
outlet at Souk Al Bahar, adjacent to The Dubai Mall.
This is the second Dubai
based outlet for the home-grown brand, which set the trend for the future of
burger restaurants when it opened its first location in Wafi City
Scheduled to open for business in mid-April
2015, owner-operator Thomas Klein International chose Souk Al Bahar for the
next step in its brand evolution strategy due to its established dining
destination credentials and high foot traffic potential.
“The Burger Rebel concept was created for an
open-minded young, trendy, social media savvy market and as one of the city’s
dining hotspots, we thought it was time to introduce Burger Rebel to Downtown
Dubai to shake things up with our ‘anything but conventional’ approach to the
classic burger, hot dog and slider scene,” said Daniel During, Principal and
Managing Director for Thomas Klein International.
A 93-seater venue with an outdoor terrace and
bar area, the new Burger Rebel will continue to fly the flag for individuality
in a branded corporate world with its exciting menu that puts a 21st
century spin on classic burger combinations using grilled camel meat, foie
gras, and beef tongue, in addition to high quality 100% beef patties.
“Our team of culinary rebels will put their
own spin on hand-crafted hot dogs with a bold choice of venison, rabbit, duck
and fish options and sliders get a similar makeover with off-the-wall choices
including duck confit with melted brie and fig sauce, sweet and sour
pan-sautéed beef, and the Forestière with a marinated grilled giant mushroom,
spiced aïoli and Provolone cheese,” remarked During.
The brand also hand crafts all its buns,
which are made with 50% potato starch instead of flour, and the sauces and
toppings are also all homemade using the freshest possible ingredients.
The Burger Rebel
all-natural approach extends through to its interior design, which brings the
concept to life with
the integration of specially sourced recycled and second-hand furniture and fittings
such as wood sourced from sustainable forest suppliers.
“Re-using and re-purposing helps reduce the amount of scrap we
produce, which is a hot topic for the restaurant industry right now; and any
repairs or upholstery are also done using sustainable materials. For those
unavoidable new purchases, we made every effort to source green-certified
products, and this endorses
our proactive commitment to environmental sustainability,” said During.
Another hallmark of the Burger Rebel design
concept is a 30 m2
graffiti wall, with unique one-of-a-kind artwork created by a UAE-based
graffiti/street artist.
“The
graffiti wall, which is a talking point at our Wafi restaurant, is an artistic
representation of our desire for creativity in life, and this gels perfectly
with the Burger Rebel philosophy of creating an interactive space - and of
course serving great food,” added During.
For more information on Burger Rebel: http://www.burgerrebel.com/
