Carnival Cruise Lines set an all time cruise booking record in the month of January, booking more than 565,000 guests between January 1 and January 31.
“Now is the time of year when many people focus on their upcoming vacation plans and the cruise industry typically sees an escalation in booking activity. We are definitely observing a strong uptick in reservations with bookings coming in at unprecedented levels,” said CEO Cahill.
People are booking with good reason.
Carnival recently announced a vacation guarantee where if a guest is not enjoying their cruise vacation, they will be flown home on the cruise lines expense, and reimbursed for the cruise.
A new type of entertainment is also being launched on Carnival’s ships called Carnival LIVE, bringing top musical entertainers to their ships, along with teaming up with Dr. Seuss Enterprises for the kids.
Additionally, the line has continued to roll out its $500 million Fun Ship 2.0 product enhancement program across the fleet, which includes a variety of hugely popular new dining, bar and entertainment upgrades. In 2014, a total of 11 Carnival ships will feature major Fun Ship 2.0 enhancements, including vessels that sail from Miami, Fort Lauderdale, Port Canaveral, Tampa, New Orleans and Galveston.
