"We are delighted to
mark the entry of the Four Points by Sheraton brand into Peru , one of the most dynamic travel markets in
Latin America," said Osvaldo Librizzi, Co-President Starwood Hotels &
Resorts, Americas .
"This opening is part of our continued expansion strategy in Latin America and reflects the rapid success that the
brand has enjoyed in the region in recent years."
Four Points by Sheraton
has expanded to major and secondary cities in Latin
America due to various factors, including its link to the iconic
Sheraton brand and its "best for business" positioning in the
mid-market category. Today, there are 13 Four Points by Sheraton hotels in key
countries throughout the region, comprising Argentina ,
Brazil , Chile , Colombia ,
Panama , Mexico
and Uruguay .
In addition, Four Points by Sheraton Cancun, Mexico is scheduled to open this
year, followed by Four Points by Sheraton Bogota, Colombia in 2014, which will
result in 15 Four Points hotels in the region, making it the second largest
brand for Starwood in Latin America .
Brian McGuinness, Senior
Vice President of Specialty Select Brands for Starwood, added, "Four
Points enjoys a loyal worldwide following because it delivers Four Points'
contemporary style and 'best for business' services and amenities that resonate
with travelers globally and in Latin America. We're pleased to offer guests a
new lodging option in Peru
and particularly in Miraflores, one of Lima 's
most important business districts."
"We are proud to join
the Starwood family and have the first Four Points by Sheraton in the country.
The arrival of this brand reflects upon the confidence that Starwood has in Peru , and in
the region," added Arun Kumar, Founder and president Top Rank Group LLC.
Starwood's Four Points
brand's 'best for business' approach provides travellers with everything that
matters the most with stylish design and an uncomplicated friendly approach to
hospitality and service - all at a great value.
Four Points by Sheraton
Miraflores will feature 134 guest rooms, featuring the brand's signature Four
Comfort Bed and modern bathrooms with a separate walk-in shower. For guests who
want to relax and refresh, the hotel will feature a fully-equipped 600 square foot
fitness center.
The hotel will also
feature all of the brand's defining elements, including free Wi-Fi in all
public areas, reflecting the brand's promise and insight into the needs of
today's traveller. To cater to business travellers, Four Points by Sheraton
Miraflores also offers ultra-modern meeting and event space, including 3,000 square feet
distributed in eight meeting rooms and pre-function areas.
Four Points by Sheraton
Miraflores also has a full-service restaurant named Umami serving Peruvian
fusion cuisine, during breakfast, lunch and dinner as well as a lobby bar where
guests can unwind and enjoy food and drinks including signature Four Points
Best Brews.