Owned
by Manhattan-based RFR Holding, W Tel Aviv - Jaffa and The Residences
at W Tel Aviv – Jaffa will be set inside a historic 19th century
heritage building in the revitalised ancient port neighbourhood of
Jaffa. W Tel Aviv - Jaffa is being designed by acclaimed British
architect John Pawson along with Ramy Gill Architects and Urban
Designers, who has also designed the new Jaffa port.
"We
are delighted to expand our relationship with RFR Holding, who also
owns W South Beach Hotels & Residences, as we open the first W
Hotel in Israel," commented Roeland Vos, President, Starwood
Hotels & Resorts, Europe, Africa and Middle East. "Tel Aviv
is one of the most stylish and cosmopolitan cities on the
Mediterranean and we are excited to expand our footprint into
Israel."
"We
are proud and excited to be working with Starwood on this expansion
in Tel Aviv with this prestigious project," added Aby Rosen,
Co-Founder and Principal of RFR Holding. "We believe that the W
brand, with its exceptional reputation, will further cement Jaffa's
reputation as a unique world-class destination."
W
Tel Aviv - Jaffa will provide a cutting-edge lifestyle experience,
featuring 125 stylish guest rooms and suites, including one Extreme
WOW Suite (W's interpretation of the Presidential Suite), as well as
panoramic views of the Mediterranean coast.
The
hotel will offer a signature restaurant, a destination bar and W
Living Room (W's take on the traditional hotel lobby). Other luxury
leisure facilities include an Away Spa, SWEAT® state-of-the-art
fitness, and a glamorous outdoor WET pool deck. Guests can also
expect the W brand's signature Whatever/Whenever® service
philosophy, providing guests whatever they want, whenever they want
it. The hotel will also offer a full-service, 24-hour WIRED business
centre.
This
project will also feature 38 W-branded Residences at W Tel Aviv -
Jaffa, which will come with a private entrance. Featuring luxurious
apartments ranging from 70 to 400 square metres, the six-storey
Residences at W Tel Aviv - Jaffa will be built alongside the heritage
building in which the hotel is housed. Residents will enjoy access to
the facilities at W Tel Aviv - Jaffa, including signature W offerings
and services.
With
more than 4,000 years of history, Jaffa is south of the main city
centre of Tel Aviv and is undergoing a meticulous revitalisation
project, including multi-million dollar investments in infrastructure
and an extended sea promenade. W Tel Aviv - Jaffa and The Residences
at W Tel Aviv - Jaffa will serve as the centrepiece of the
redevelopment of the ancient port city. Spanning over 20,000 square
metres, this landmark project is located within close proximity to
the newly renovated Jaffa port, the pristine beach, as well as
fashionable boutiques, charming sidewalk cafes and stylish nightlife
destinations.
