Targeting
the lucrative inbound and outbound markets from the region, the
company has officially appointed Discover the World Marketing as
their exclusive representative in the region and is looking tosign up
with prominent regional and international travel agents.
Mr
Paul Riches, Group Director of Sales, lowcostravelgroup, said, “We
are confident we are hitting the right market as both inbound and
outbound business in the region is showing a healthy increase. We are
absolutely delighted to be working with Discover the World Marketing.
They have a proven track record in working closely with the travel
trade and we have no doubt they are the right partner for us to grow
our ME business.
We
offer an extensive range of hotels across the globe, coupled with
leading technology, so we are very excited about the prospects the
Middle East market has to offer us. As a trade only brand,
lowcostbeds boasts an excellent portfolio of hotels across Europe,
the Far East and USA, besides other regions that Middle East outbound
travellers traditionally like.”
Commenting
on the appointment, Discover the World CEO, Jenny Adams said,
“Discover the World Marketing is very excited about our strategic
partnership with lowcostbeds. We're eager to use our vast experience
with the local ME travel market to introduce the trade to
lowcostbeds. With their vast hotel inventory and attractive
commercial terms, lowcostbeds is the right solution for today’s
travel trade.”
The
experienced Discover sales team will be visiting travel agents and
attending various trade shows throughout the region over the coming
months, providing support and advice on a wide range of lowcostbeds
related issues including agent registration, site navigation tips,
commercial terms, product updates, and exclusive travel agent offers.
Ms Sarah Marron, Sales Director, Discover the World Marketing, said,
“Our strategy with lowcostbeds is to work with the network of
regional travel players in order for them to offer our excellent
range of hotels, from leisure resorts to city breaks and from budget
to 5-star luxury.”
The
team of Directors from lowcostbeds will be present during the Arabian
Travel Market (ATM) to meet travel trade professionals and agencies,
including its Commercial Director Patricia Rossello – Evans.
Mr
Riches added, “ATM is the leading travel and tourism exhibition and
gives us the perfect opportunity to introduce and position
Lowcostbeds. We are extremely excited about the show and looking
forward to being there. Patricia is also attending, in order to meet
with the local hoteliers who we are already working with in the
region and to source new hotels, to add to our GCC product
portfolio.’
Offering
a global inventory of 150,000 hotels in over 4000 resorts and cities,
lowcostbeds is the ideal partner for travel agencies. Mr Riches
continued, “Travel agents are always looking for good rates and,
more and more relevant hotel inventory. At the moment we are working
with over 20,000 travel agencies and local buyers worldwide and our
objective is to grow that considerably.”
The
Middle East is one of the fastest growing regions in terms of tourism
with outbound travel quadrupling in the last 20 years. The World
Tourism Organisation estimates that an additional two million Arabs
will travel abroad within the next twenty years, taking its total of
outbound tourists to 37 million, spending an estimated $20 billion
and accounting for 2.2% of global outbound travel, a rise of 0.7%.
Riches
concluded, ‘In the next 2 to 3 years the company is looking to grow
its annual turnover to over £1bn USD. Today the majority of our
business is generated from the UK. Our objective now is to increase
our business from other parts of the world, to become a truly global
hotel provider. Our launch into the Middle East market is a key
element of that strategy.
