Some
of the world's largest hotel chains are looking to Asia as their main
focus for expansion in the coming years.
Starwood
Hotels and Resorts Worldwide has 153 pipeline projects in Asia, while
InterContinental Hotels Group (IHG) plans to double its Southeast
Asian presence, and Accor has planned for 45 per cent of its 104,000
new rooms to be located in the Asia Pacific.
This
growth coupled with more tourist arrivals, an increasing number of
airlines and a vibrant F&B scene, is testament to the region's
ever expanding hospitality industry. The upcoming 19th edition of
HotelAsia is well poised to serve this growing demand. The event is
one of the region's most anticipated international trade exhibition
of hotel, restaurant and foodservice equipment, supplies and
services. From food processing to cooking equipment, HotelAsia is the
main event where buyers from all across Asia will gather to source
for the latest food service products.
To
be held from 8 - 11 April 2014 at the Singapore Expo, with about a
year to go, HotelAsia2014 has already attracted interest from major
local and international industry players.
A
gathering of key industry players
HotelAsia
is highly anticipated among industry leaders in Singapore. These
anchor firms look forward to and strongly support the show by
exhibiting repeatedly. Some prominent companies who will be
exhibiting at next year's event include Apexlink, Continental
Equipment, Cretel Food Equipment, Fabristeel, K&Q Bros Electrical
Engineering Company, Jackie's Enterprises, Nayati, Simplex,
Somerville and Steel Industries.
Lured
by the continued growing scale and success of the show, international
industry leaders have also booked their spaces early to participate
in HotelAsia2014. They include, Ali SpA, Alto-Shaam, Bravo SpA,
Cambro Manufacturing Company, Eurochef, Greenfield World Trade, Henny
Penny Corporation, Mastercool - Easybest, Middleby Xme SL, MSM
Equipment Manufacturer, Pregel SpA and Rational International AG.
The
show will also see international participation in the form of group
pavilions from countries/regions such as Austria, China, France,
Germany, Italy (two pavilions), Portugal, Spain, Turkey and USA. Each
pavilion will showcase their country's unique hospitality
capabilities.
"We
continuously develop our portfolio of exhibits in order to deliver
the most comprehensive trade show for all buyers. We are very glad to
receive such overwhelming support from the industry edition after
edition, and strive to enhance the show experience for all",
comments Ms. Ting Siew Mui, Project Director of Lifestyle Events at
Singapore Exhibition Services, organiser of HotelAsia2014.
"HotelAsia
is a very well organised event and has major catering equipment and
supplies exhibitors all under one roof. So far, I have placed orders
for three container-loads of products from Kitchen Aid and am in
talks with King Metal, a new contact from India", comments Mr.
Virat Tangkamolsuk, President & CEO, Seven Five Distributor Co
Ltd, Thailand and buyer at HotelAsia2012.
Conferences
and Competitions at HA2013
Hailing
from all over the world, more than 40,000 industry attendees converge
at the event every two years to not only source for products and
services, but to also network and establish business partnerships, as
well as gather latest knowledge from industry veterans.
The
specialised show will feature conference highlights from industry
heavyweights who are drivers of the food and hotel industries. Come
2014, delegates attending the FHA International Conference can look
forward to in-depth analysis into topical areas across various
critical global hospitality industries.
Other
show highlights include, the National Team Challenge held once every
four years as part of the FHA Culinary Challenge (FCC) - Asia's most
prestigious culinary competition which also features the Gourmet Team
Challenge, Dream Team Challenge and over 15 classes of individual
competitions.
HotelAsia
is one of the six speciality shows of FoodHotelAsia2014 (FHA2014) -
Asia's largest food and hospitality trade show that attracts visitors
from more than 100 countries and regions.
